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Advanced Facebook Digital Marketing Certificate

Push the envelope in digital marketing with strategic, forward-thinking skills. See even greater results in your marketing tactics.

Spruce up your resume—new skills in 6 months or less

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About the certificate

Tap into the booming digital marketing landscape by gaining sophisticated knowledge and skills. The higher-level continuing education Advanced Facebook Digital Marketing professional certificate gives you a deep understanding of complex yet profitable marketing tactics—the same tactics companies aim to deploy in driving their business growth and maintaining a strong online presence.

In addition to re-examining the basics, you'll delve into the most results-driven features of digital marketing, including search and display, SEM, and email functionalities. Measure success using spreadsheets, Google Analytics, and A/B testing. Plus, you will learn best practices and how to adapt them to serve your needs and marketing efforts. Impress employers by showcasing your fully developed digital marketing campaign that incorporates Facebook applications, search and display, and email.

Stand out to employers

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In-Demand Expertise

Enrich your resume with the skills trending with employers

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Real-World Results

Put your learning to the test with a full-scale digital marketing campaign

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Designed by Practitioners

Gain insights into applying your learnings in workplace scenarios

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Professional Impact

Reach for new opportunities with career-ready qualifications

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Certificate of Completion

Showcase your credentials with a digital, NKU-branded program certificate

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Exponential Opportunities

Take as many courses as you need to accomplish your professional goals

Award icon

In-Demand Expertise

Enrich your resume with the skills trending with employers

Chart icon

Real-World Results

Put your learning to the test with a full-scale digital marketing campaign

Person icon

Designed by Practitioners

Gain insights into applying your learnings in workplace scenarios

Target icon

Professional Impact

Reach for new opportunities with career-ready qualifications

Certificate icon

Certificate of Completion

Showcase your credentials with a digital, NKU-branded program certificate

graduate icon

Exponential Opportunities

Take as many courses as you need to accomplish your professional goals

It's easy to get started!

No application or prerequisites required to start. Sign up today and begin immediately!

Let's go!

Advanced Facebook Digital Marketing Course Modules:

The perfect blend of instructor-led and independent learning

Start our flexible online modules on demand. Gain useful insights from industry experts, delve into robust course materials, and chart your progress with self-guided assessments.

Access to module: 4 weeks

Course Module 1 is designed to introduce the student to the basics of digital marketing. It aims to develop the student's understanding of marketing in the context of a business and provide a framework for students to think about key concepts such as segmentation, targeting, unique value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will analyze and create a digital marketing plan for a chosen company. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

Access to module: 4 weeks

Course Module 2 aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through a final project that gives them an opportunity to get hands-on experience using spreadsheets, Google Analytics, and analyzing an A/B test. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

Access to module: 4 weeks

Course Module 3 gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices and create a social media strategy. Students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as create a real ad campaign on the Facebook platform. Basic internet skills and an understanding of Google Workspace applications are recommended.

Access to module: 4 weeks

Course Module 4 is designed to give the student clearer insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will have the opportunity to practice their writing and communication skills—both vital for digital marketing. Basic internet skills and an understanding of Google Workspace applications are recommended.

Access to module: 4 weeks

Course Module 5 will give students greater insight into two major areas of paid advertising: search and display. Students will learn about the different channels and how they work. Students will also learn best practices for search and display and how to create effective strategies that build on their knowledge from Course 1 in this series.

Students will be assessed on their performance through a presentation that will be completed throughout the course. The presentation will outline a campaign strategy for search and display. Basic internet skills and an understanding of Google Workspace applications are recommended.

Access to module: 4 weeks

Course Module 6 offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company's marketing strategy, what stages of the customer journey email marketing is suited for, and best practices for email design. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. Students will be assessed on their performance in a capstone project which will entail outlining the components of an email campaign. Basic internet skills and an understanding of Google Workspace applications are recommended.

Affordable Professional Growth

Our professional certificates feature low, all-inclusive pricing—with no hidden fees. Total cost includes all learning materials. Gain access the minute you register and pay for your course.

Total Cost

$4,600

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Elevate Your Career Potential

+80% of U.S. middle-skill jobs require digital software skills at a minimum, and digitally intensive middle-skill jobs pay more than non-digital jobs.* The following information is not a guarantee of employment or actual salary.

SEO Specialist

Up to $80K

Social Media Strategist

Up to $55K

Marketing Specialist

Up to $62K

SEO Specialist

Up to $80K

Social Media Strategist

Up to $55K

Marketing Specialist

Up to $62K

*Sources: Burning Glass Technologies 2017 Digital Skills Gap Research Project, Burning Glass Technologies, May 2021.


Gain skills through immersive learning experiences

  • Be fully equipped to run a social media campaign on Facebook
  • Apply the principles and best practices of visual design when creating marketing collateral
  • Calculate bids and understand costs that come with search and display advertising
  • Develop an email plan to launch multiple email campaigns at once

Ready to get started?

Gain instant access to the professional development program and support for technical questions.

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"I liked the paced learning and the professors who helped you understand along the way."

– Stephanie, Facebook Digital Marketing Certificate

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Let's talk about you—and how these professional certificates can grow your career.

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