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Facebook Digital Marketing Certificate

Get up to speed with the latest digital marketing tools and technologies for business.

Be job-ready in 3 months or less

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About the certificate

The back-to-basics continuing education Facebook Digital Marketing professional certificate resets your skills and aligns them to meet the business demands of today. Gain a solid grasp of content strategy and branding while exploring related concepts such as consumer psychology and search engine optimization.

You'll touch on evolving strategic tactics, including target audiences, metric insights, unique value propositions, audience segmentation, and the customer journey—the most essential digital marketing strategies to drive business growth in your favor. Plus, you'll be equipped to measure success using your skills in spreadsheets, Google Analytics, and A/B testing. Walk away from the course with a fully developed digital marketing campaign ready to present to employers.

Stand out to employers

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In-Demand Expertise

Enrich your resume with the skills trending with employers

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Real-World Results

Put your learning to the test with a full-scale digital marketing campaign

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Designed by Practitioners

Gain insights into applying your learnings in workplace scenarios

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Professional Impact

Reach for new opportunities with career-ready qualifications

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Certificate of Completion

Showcase your credentials with a digital, NKU-branded program certificate

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Exponential Opportunities

Take as many courses as you need to accomplish your professional goals

Award icon

In-Demand Expertise

Enrich your resume with the skills trending with employers

Chart icon

Real-World Results

Put your learning to the test with a full-scale digital marketing campaign

Person icon

Designed by Practitioners

Gain insights into applying your learnings in workplace scenarios

Target icon

Professional Impact

Reach for new opportunities with career-ready qualifications

Certificate icon

Certificate of Completion

Showcase your credentials with a digital, NKU-branded program certificate

graduate icon

Exponential Opportunities

Take as many courses as you need to accomplish your professional goals

It's easy to get started!

No application or prerequisites required to start. Sign up today and begin immediately!

Let's go!

Facebook Digital Marketing Course Modules:

The perfect blend of instructor-led and independent learning

Start our flexible online modules on demand. Gain useful insights from industry experts, delve into robust learning materials, and chart your progress with self-guided assessments.

Access to module: 4 weeks

Course Module 1 is designed to introduce the student to the basics of digital marketing. It aims to develop the student's understanding of marketing in the context of a business and provide a framework for students to think about key concepts such as segmentation, targeting, unique value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will analyze and create a digital marketing plan for a chosen company. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

Access to module: 4 weeks

Course Module 2 aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through a final project that gives them an opportunity to get hands-on experience using spreadsheets, Google Analytics, and analyzing an A/B test. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

Access to module: 4 weeks

Course Module 3 gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices and create a social media strategy. Students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as create a real ad campaign on the Facebook platform. Basic internet skills and an understanding of Google Workspace applications are recommended.

Affordable Professional Growth

Our professional certificates feature low, all-inclusive pricing—with no hidden fees. Total cost includes all learning materials. Gain access the minute you register and pay.

Total Cost

$2,400

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Elevate Your Career Potential

+80% of U.S. middle-skill jobs require digital software skills at a minimum, and digitally intensive middle-skill jobs pay more than non-digital jobs.* The following information is not a guarantee of employment or actual salary.

SEO Specialist

Up to $80K

Social Media Strategist

Up to $55K

Marketing Specialist

Up to $62K

SEO Specialist

Up to $80K

Social Media Strategist

Up to $55K

Marketing Specialist

Up to $62K

*Sources: Burning Glass Technologies 2017 Digital Skills Gap Research Project, Burning Glass Technologies, May 2021.


Gain skills through immersive learning experiences

  • Identify market positioning and unique value proposition of companies and products
  • Develop segmentation of customers and user personas
  • Calculate key marketing metrics and understand their significance in making strategic marketing decisions
  • Be fully equipped to run a social media campaign on Facebook

Ready to get started?

Gain instant access to the professional development program and support for technical questions.

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"The program has relevant and helpful information that I can utilize immeditately."

– Autumn, Facebook Digital Marketing Certificate

How can we help?

Let's talk about you—and how these professional certificates can grow your career.

Give us a call toll-free at 888-905-1161 or

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