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Dr. Anh Dang

Assistant Professor of Marketing

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Successful marketers tend to be creative, dedicated, and committed to their goals. They are also good at teamwork. They keep themselves updated with recent marketing trends.

Degrees Held:

  • Ph.D. in Marketing – Old Dominion University, 2018

Career Highlights:

  • Taught a variety of marketing courses for five years
  • Created multiple client-based projects with local businesses and organizations
  • Published papers in quality peer-reviewed journals, including Journal of Business Research and Journal of Retailing and Consumer Services
  • Received second place for the Academy of Marketing Science Dissertation Award in 2019

Which online degree program(s) do you teach?

B.S.B.A. in Marketing

  • Which classes do you teach online?

    MKT 205: Principles of Marketing

  • Why did you start teaching?

    I love sharing knowledge and experience with my students. I also enjoy listening to students' opinions and ideas on recent marketing trends. To me, teaching involves a two-way learning process in which my students and I learn from each other.

  • What advice would you give to those considering this online program?

    Students should read course syllabi and requirements carefully in the beginning to make sure they do not miss any assignments. Also, if they have any questions or concerns, they should feel free to contact their professors in a timely manner.

  • What do you want students in your courses to learn? What is the learning outcome or objective?

    Students will learn the foundations of marketing, such as market segmentation and the marketing mix. This knowledge will help prepare students for higher-level marketing courses. More importantly, the students can apply learned concepts to their businesses and improve sales and customer satisfaction.

  • What qualities make someone particularly successful in marketing?

    Successful marketers tend to be creative, dedicated, and committed to their goals. They are also good at teamwork. They keep themselves updated with recent marketing trends.

  • What do you think is the biggest challenge that marketers face today?

    Due to advancements in technology, marketing tools are changing constantly. As marketers, we should be aware of those changes and know how to use the latest technologies available in the field.

  • Tell us something interesting about yourself that your students might not know about you.

    I love painting and playing piano.

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