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Earn a Marketing Degree Online

With the advent and growing acceptance of online education in recent years, you now have more options at your fingertips to earn a Bachelor of Science with a marketing focus. Northern Kentucky University's online degree program provides you with the opportunity to earn the degree, regardless of where you are located.

Here are five advantages to earning your marketing degree online:

  1. It is more affordable.

    Average tuition costs can range anywhere from $10,000 to $35,000 per year for on-campus bachelor's degree programs, and many students find themselves in a financial hole before they even walk across the graduation stage.

    For online education, the cost of tuition is typically lower. You don't need to pay the fees associated with a traditional education on campus. You don't have to pay for a dorm room or many of the various student fees. An up-to-date computer and a good internet connection are all you need to access the learning environment for an online degree program.

  2. It's convenient and flexible.

    Instead of having to schedule your day around your classes, you can study when you have time. It could be in the evening or the morning, but it's up to you. The flexibility helps when you have a full-time job and need to balance family time with study time. You can listen to lectures or do homework after dinner or after the kids have gone to bed.

  3. It can help advance your career.

    A bachelor's degree can help you advance where you work or open up new opportunities elsewhere. Bachelor's degree holders tend to earn higher salaries as compared to professionals with only an associate degree. According to the U.S. Bureau of Labor Statistics, the median salary for workers with a bachelor's degree is $62,000 per year, with associate degree holders earning $17,000 less. Choosing to earn a bachelor's degree can signal to your boss or a hiring manager that you're willing to put in extra effort to move your career forward.

  4. It is conducive to learning.

    Instead of sitting in a classroom with a dozen other students (more like a hundred others in larger universities), you can learn in the comfort of your own home. The online learning environment helps some concentrate better than they could in a room full of students. As mentioned earlier, you can stay where you are while you earn your degree, whether it's down the street from the university or hundreds of miles away.

  5. Even introverts can 'speak up' online.

    When you're in a full classroom, it can be hard to get your voice heard. Other students might interrupt the professor with their questions. Or the class might end before you get a chance to ask an important question. Or maybe you're just too shy to interact with the professor in the classroom setting. In the online environment, you can ask your professor a question whenever you want. You are no longer waiting for the right moment.

When it comes to earning a marketing degree, an online program may be the most practical option for you. It could be cheaper, more flexible, and possibly better suited to your personality and learning preferences.

Learn more about NKU's Bachelor of Science in Business Administration – Marketing online program.


Straighter Line: 13 Great Benefits of Online Learning

Open Education Database: 10 Advantages to Taking Online Classes

eLearning Industry: 5 Advantages of Online Learning: Education Without Leaving Home

College Board: Trends in Higher Education - Tuition and Fees Over Time

U.S. Bureau of Labor Statistics: Unemployment Rates and Earnings by Educational Attainment, 2018

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