Marketing is a vital component of any business, serving as a bridge between a company's products or services and its customers. Most mid- to large-size companies have a marketing department. Some companies farm out the marketing, opting to work with marketing consultants or agencies that provide marketing services.
The field of marketing offers a wide variety of roles. The one you choose will depend on your interests and the type of marketing that appeals to you. Whether it's marketing communications, brand marketing, content marketing, digital marketing, e-commerce, sales or something else, you can find a niche that makes the best use of your skills.
Here are seven jobs available to marketing degree holders:
1. Marketing Specialist
Marketing specialists help create and manage marketing campaigns. Typically, you'll stay up to date with the latest trends to keep your company's products/services relevant to the consumer. Writing reports on market trends, the competition and market prices often falls to marketing specialists.
The median salary for this position is $63,230 per year, according to the U.S. Bureau of Labor Statistics (May 2017).
2. SEO/SEM Specialist
In this position, you'll work to improve the ranking of your company's website or other webpages in search results. Your duties will involve keyword research and analysis of website metrics. You'll also work to increase conversion rates.
Glassdoor places the average base pay for SEO/SEM specialists at $65,200 per year (August 2019).
3. Content Marketer
In this role, you will optimize the use of content, including articles, white papers and case studies to increase site visits and conversions. According to marketing expert Neil Patel, the ability to produce grammatically sound content, strong research skills, a head for numbers, and project management skills are vital for success as a content marketer.
Content marketing jobs pay an average salary of $58,423 per year, according to ZipRecruiter (August 2019).
4. Social Media Marketer
Social media marketers make strategic use of social networks like Facebook and Twitter to market a company's offerings. Using social media to connect a brand with its customers is the main focus of this role. In an effort to increase the effectiveness of social campaigns, it is vital for these marketers to understand analytics as well as key metrics like reach, impressions and engagement.
Social media marketers average $41,743 per year in salary, according to ZipRecruiter (August 2019).
5. Brand Manager
This position involves maintaining the integrity of a brand across marketing initiatives. Brand managers focus on developing brand assets that resonate with the target audience. They may work closely with marketing communications and market research agencies to build strong brands and to track brand success in the marketplace. Those with strong creative and analytical skills are likely to do well in this role.
The average salary for brand managers is $78,261 per year, according to ZipRecruiter (August 2019).
6. Market Research Analyst
In this role, you'll research and analyze market insights. Your data collection methods might include surveys and focus groups. Given that marketing is becoming increasingly data-driven, the job outlook is bright for market research analysts. This is an excellent position for people who love numbers and digging into what makes the consumer tick.
The U.S. Bureau of Labor Statistics lists the 2018 median pay of market research analysts as $63,120 per year.
7. Corporate Communications Specialist
In this role, you'll focus on various aspects of corporate communication, whether external or internal. External functions include drafting media statements and planning events. Developing messaging for the company intranet, writing executive speeches and creating presentations are typical internal functions. These specialists ensure that the messaging and tone align with the company's brand voice.
The average salary for corporate communications specialists is $66,442 per year, according to ZipRecruiter (September 2019).
The variety of roles in marketing reflects the dynamic nature of the field. When you earn a Bachelor of Science in Business Administration with a marketing focus from Northern Kentucky University, it expands your career options. Earning a BSBA degree can help you identify an area of focus so you can build the skills that will help you thrive in your marketing career.
Sources:ZipRecruiter: Corporate Communications Specialist Salary
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