Which classes do you teach online?
MKT 622: Marketing Analytics, MKT 300: Marketing Tools
When did you start teaching?
1990.
What advice would you give to those considering this online program?
Multitasking is not effective. Carve out time to dedicate solely to your online classes.
What do you want students in your courses to learn? What is the learning outcome or objective?
I want them to learn skills that will make them successful in business while also learning the importance of work/life balance.
What qualities make someone particularly successful in marketing?
Curiosity, data literacy, written, and verbal communication skills
What do you think is the biggest challenge that marketers face today?
Technology changes so quickly. What you learn today could be obsolete tomorrow.
What is the one book you think everyone should read?
“Range: Why Generalists Triumph in a Specialized World” by David Epstein.
Tell us something interesting about yourself that your students might not know about you.
I play guitar in a band on weekends.
