Home / Faculty / Dr. Doris Shaw

Dr. Doris Shaw

Department Chair and Professor

Focus on providing balance and structure to the competing demands in your life!

Degrees Held:

Ph.D. in Business, Marketing – Kent State University, 2000

Career Highlights:

Named an American Council on Education (ACE) Fellow for 2016-2017 and spent the academic year under the tutelage of President Mary Papazian at San Jose State University.

Which online degree program(s) do you teach?

MBA

Which class do you teach online?
Marketing
What do you want students in your courses to learn? What is the learning outcome or objective?
- Identify, evaluate and implement marketing strategies essential for successful management
- Understand the structure and methodology for analyzing the external environment, and to formulate appropriate responsive strategies
- Understand the concept and methods for determining the strengths, weaknesses, opportunities and threats to the enterprise or organization
- Understand how to create customer-oriented business and marketing strategies with a relevant and sustainable value proposition that meets organizational objectives
Why did you start teaching?
Dr. Shaw has over 15 years of marketing and sales experience. She spent the majority of her business career at IBM Corporation and has also worked for AT&T and Andersen Consulting. She had a strong desire to bring her real-world business experience into the classroom to help develop tomorrow's business leaders.
What advice would you give to those considering an online business program?
Focus on providing balance and structure to the competing demands in your life!

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