Bachelor of Science in Business Administration in Marketing Online
This online program can prepare you for in-demand roles as a market-oriented professional who can harness current research and trends to help create strategic and mutually rewarding relationships between businesses and consumers.
Now lower tuition to make your undergraduate journey even more affordable! $320 per credit hour with Path to Success Scholarship*
Program Overview
Learn more about our online B.S.B.A. marketing program
Develop the analytical, financial, communication, and problem-solving skills that give you an edge in the fast-paced world of marketing by earning your Bachelor of Science in Business Administration – Marketing online from NKU. Opportunities for marketing professionals and specialists will increase 8% by 2028, which is significantly faster than the projected growth for other occupations, according to the U.S. Bureau of Labor Statistics (BLS.gov).
In this online marketing program, you will learn how to design, manage, and coordinate effective promotions in the digital age using different marketing tools. Gain hands-on experience in gathering and examining research that informs strategic decision-making, with an emphasis on understanding how consumers think, feel, and act. Apply what you learn right away with 100% online coursework that empowers you to complete your degree while you work.
In this online marketing degree, you will:
- Be able to analyze risks and opportunities of various business decisions
- Develop the ability to plan, lead, analyze, and problem-solve in business environments
- Gain a thorough understanding of ethical business practices
- Build strong communication skills
- Be able to analyze risks and opportunities of various business decisions
- Develop the ability to plan, lead, analyze, and problem-solve in business environments
- Gain a thorough understanding of ethical business practices
- Build strong communication skills
As a graduate of this B.S.B.A. degree program, you will be prepared for a variety of careers in marketing, such as:
- Marketing Specialist
- Marketing Manager
- Public Relations Specialist
- Public Relations Manager
- Fundraising Manager
- Advertising and Promotions Manager
- Marketing Specialist
- Marketing Manager
- Public Relations Specialist
- Public Relations Manager
- Fundraising Manager
- Advertising and Promotions Manager
Also available:
Northern Kentucky University offers a variety of B.S. in Business Administration programs online. View our online business programs.
Accreditation
The Haile College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Tuition
Find out how and when to pay your tuition
The Bachelor of Science in Business Administration in Marketing online program offers the same affordable, pay-by-the-course tuition for in-state and out-of-state students. Financial aid may be available to eligible students.
| Program | Per Credit Hour | University Fee Per Credit Hour |
|---|---|---|
| B.S.B.A. – Marketing | $485 | $16 |
| With Path to Success Tuition* | $320 | $16 |
*The Path to Success Scholarship is available to first-time NKU OnlineA students only; existing students may not participate. The Scholarship cannot be combined with any other offer and is not available for the RN to BSN online program. Students who step out of the program for more than a year (thus requiring a new application) will no longer receive the offer; instead, they must pay the tuition or scholarship rate available at the time of new enrollment. Excludes some program-specific fees that will be divided and assessed by credit hour based on the number of hours taken. Tuition and fees subject to change at any time.
Tuition Breakdown:
Top-Rated Undergraduate Business Programs
Ranked among the “Best Undergraduate Business Programs” by U.S. News & World Report, 2022
Calendar
Know the upcoming dates and deadlines for this online degree
The B.S. in Business Administration – Marketing online program is flexible and efficient for busy schedules, with accelerated courses that start multiple times a year. View the calendar to find the best start date for you, and be sure to submit your application, registration, documents and tuition by the corresponding deadlines.
| Session | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due |
|---|---|---|---|---|---|
| Summer 1 | 5/12/25 | 4/30/25 | 5/5/25 | 5/9/25 | 5/12/25 |
| Summer 2 | 6/30/25 | 6/18/25 | 6/23/25 | 6/27/25 | 6/30/25 |
| Fall 1 | 8/18/25 | 8/6/25 | 8/11/25 | 8/15/25 | 8/18/25 |
| Fall 2 | 10/15/25 | 10/2/25 | 10/7/25 | 10/10/25 | 10/15/25 |
Now enrolling:
Admissions
Discover what you need to know before applying
The admission process is the first step toward earning your B.S. in Business Administration – Marketing degree online.
Admission Requirements:
- Official transcripts from each college attended
- 2.0 GPA or higher on a 4.0 scale
- Online application fee waived for active/veteran military
B.S.B.A. – Marketing Online Admission Requirements
Applicants for the B.S. in Business Administration – Marketing online program are evaluated on a holistic basis and must meet the following requirements:
- B.S.B.A. pre-majors must complete six designated selective admission courses (ACC 200, ACC 201, BUS 230, ECO 200, ECO 201, and MKT 205—or approved equivalents if transferring)in the B.S.B.A. Business Core with a grade of C- or higher and earn an overall NKU GPA of 2.5 or higher to be admitted into any B.S.B.A. major
- All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the B.S.B.A. major
Transfer Admission
Transfer applicants are students who have graduated from high school and have previously attempted coursework for credit (other than college credits taken while in high school) at another accredited college or university.
Students with a minimum 2.0 GPA from an accredited institution and 24 or more transferable credit hours must submit the following:
- Complete online application and pay $40 non-refundable application fee
- If you are an NKU alumni or active/veteran military member, your application fee will be waived. Simply submit the online application without payment of the application fee. The fee will be waived when your credentials are verified. No further action is required.
- Official transcripts from each college attended
Students with a minimum 2.0 GPA and fewer than 24 transferable credit hours are evaluated based on the freshman admission standards and must supply the following:
- Complete online application and pay $40 non-refundable application fee
- If you are an NKU alumni or active/veteran military member, your application fee will be waived. Simply submit the online application without payment of the application fee. The fee will be waived when your credentials are verified. No further action is required.
- Official transcripts from each college attended
- Final and official high school transcript or GED scores
- New transfer students who apply to the University with fewer than 24 college credit hours earned and a 2.75 and greater unweighted high school GPA will be offered admissions regardless of ACT/SAT scores. Please note: Nursing and respiratory care programs require ACT/SAT scores.
- New transfer students with a 2.7499 unweighted high school GPA and less will be required to submit ACT or SAT test scores:
- Required ACT scores:
18 (English, math, reading) - Required SAT scores:
Prior to March 2016: 430 (math, writing); 450 (critical reading)
March 2016 to present: 480 (evidence-based reading and writing); 470 (math)
- Required ACT scores:
Freshman Applicants
A freshman applicant is a prospective student who has not attempted coursework at an accredited college or university (other than college credit earned while in high school or during the summer immediately following high school graduation).
Students who are 21 years or older and have never attended college (other than college credits taken while in high school) must supply:
- Complete online application and pay $40 non-refundable application fee
- If you are an NKU alumni or active/veteran military member, your application fee will be waived. Simply submit the online application without payment of the application fee. The fee will be waived when your credentials are verified. No further action is required.
- Official high school transcripts or GED scores
Students who are under 21 years old and have never attended college (other than college credits taken while in high school) must supply:
- You might qualify to apply Direct Admit to NKU, view the direct admit requirements.
- An online application form
- A $40 nonrefundable application fee*
- Official high school transcripts or GED scores
- Freshmen applicants must have at least a 2.0 unweighted high school GPA to be considered for admissions.
- Freshman applicants with a 2.75 and greater unweighted high school GPA will be offered admissions regardless of ACT/SAT scores.
- Freshman applicants with a 2.7499 unweighted high school GPA and less will be required to submit ACT or SAT exam scores:
- Required ACT scores:
18 (English, math, reading) - Required SAT scores:
Prior to March 2016: 430 (math, writing); 450 (critical reading)
March 2016 to present: 480 (evidence-based reading and writing); 470 (math)
- Required ACT scores:
NKUWrite (English and reading) and ALEKS (math) scores are encouraged for placement. Some courses may require placement testing depending on transfer credit or ACT scores. Our Testing Services office can help you schedule these tests.
Official documents may be mailed or emailed to:
Northern Kentucky UniversityOffice of Admissions
Lucas Administrative Center
400 Nunn Drive
Highland Heights, KY 41099
Have a question? Call us at 800-985-7215.
Direct Admit for Freshmen Applicants
High school seniors with a current, unweighted GPA of 2.75 or higher can be directly admitted to NKU. No application, essays, or fees are required.
How Direct Admit works:
- Are you a high school senior with an unweighted GPA of 2.75 or higher?
- Will you be a new, first-time freshman?
- Are you a resident of the United States?
If you answered "yes" to all of the above, you are eligible to receive a direct admissions offer from NKU. Once you receive the email from NKU offering you direct admissions, click the embedded link to accept Direct Admit. Your personal NKU enrollment specialist will reach out promptly to begin solidifying your spot at NKU.
Direct Admit is a conditional admission offer for qualified students as determined by your current high school GPA.* Submit your unofficial transcripts to verify your current GPA. Final admission to NKU will be determined by official final transcripts submitted upon your high school graduation. You will work with NKU and your high school counselor to submit all unofficial and/or official final transcripts. Learn more about Direct Admit.
Click the button to begin!
*Conditional based on submission of high school transcript.
If you answered "no" to any of the above questions, we still offer a streamlined path to admissions! Please follow the instructions under "Freshman Applicants" above.
Courses
Take a look at the online Bachelor of Science in Business Administration – Marketing classes
For the B.S. in Business Administration – Marketing online program, students must complete a total of 120 credit hours, including 50 business core credit hours, 18 marketing core credit hours, 6 major elective credit hours, 9 free elective credit hours, and 37 general education credit hours.
Students must take the following courses.
Students must take 37 credit hours of general education courses, selected from the following categories. Note, some general education courses may be part of the major/minor/focus requirements. If so, those courses may be used to count for both general education and the major/minor/focus.
- General Education Courses:
- Communication; Written (3)
- Communication; Written II (3)
- Communication; Oral (3)
- Scientific and Quantitative Inquiry;
- Mathematics and Statistics (3)
- Scientific and Quantitative Inquiry;
- Natural Sciences with lab (4)
- Scientific and Quantitative Inquiry;
- Natural Sciences without lab (3)
- Self and Society;
- Cultural Pluralism (3)
- Self and Society;
- Individual and Society (3)
- Self and Society;
- Individual and Society (3)
- Culture and Creativity (3)
- Culture and Creativity (3)
- Global Viewpoints (3)
Credit for prior learning acknowledges your experiences and can save you time and money on your degree.
You might be closer to graduation than you think!
