Program Overview
Learn more about our online BSBA marketing program
Develop the analytical, financial, communication, and problem-solving skills that give you an edge in the fast-paced world of marketing by earning your Bachelor of Science in Business Administration – Marketing online from NKU. Opportunities for marketing professionals and specialists will increase 8% by 2028, which is significantly faster than the projected growth for other occupations, according to the U.S. Bureau of Labor Statistics (BLS.gov).
In this online marketing program, you will learn how to design, manage, and coordinate effective promotions in the digital age using different marketing tools. Gain hands-on experience in gathering and examining research that informs strategic decision-making, with an emphasis on understanding how consumers think, feel, and act. Apply what you learn right away with 100% online coursework that empowers you to complete your degree while you work.
In this online marketing degree, you will:
- Be able to analyze risks and opportunities of various business decisions
- Develop the ability to plan, lead, analyze, and problem-solve in business environments
- Gain a thorough understanding of ethical business practices
- Build strong communication skills
Potential careers:
- Brand Manager
- Market Research Analyst
- Marketing Specialist
- Social Media Marketer
- Business Consultant
The Haile College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Have questions or need more information about our online programs?
Also available:
Northern Kentucky University offers several B.S. in Business Administration programs online to fit your career goals. Learn more about our other online B.S.B.A. programs.
Tuition
Find out how and when to pay your tuition
The B.S. in Business Administration – Marketing online program tuition offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. Financial aid may be available to eligible students.
Tuition breakdown:
| Program | Per Credit Hour* | University Fee Per Credit Hour** | Total Per Credit Hour** |
|---|---|---|---|
| Bachelor of Science in Business Administration – Marketing | $461 | $16 | $476 |
| With Path to Success Scholarship and Locked-In Tuition* | $275 | $16 | $291 |
*The Path to Success Scholarship with Tuition Lock is available to first-time NKU OnlineA students only; existing students may not participate. The Scholarship is comprised of a $186 savings off the original price of $461, for a $275 per-credit-hour tuition rate, bringing the total cost to $291 per credit hour, including the activity fee. The Scholarship cannot be combined with any other offer and is not available for the RN to BSN online program. Students who step out of the program for more than a year (thus requiring a new application) will no longer receive the $275 tuition lock; instead, they must pay the tuition rate at the time of new enrollment.
**Does not include $960 in total program fees that will be divided and assessed by credit hour based on the number of hours taken.
The NKU online B.S.B.A. is ranked among the “Best Undergraduate Business Programs” by U.S. News & World Report (2022)
Calendar
Know the upcoming dates and deadlines for this online degree
The B.S. in Business Administration – Marketing program is delivered in a flexible online format with six starts a year and 7-week courses. View the full calendar to see all upcoming dates. When you're ready to get started, be sure to submit your application, registration, documents, and tuition by the corresponding deadlines.
Now Enrolling:
| Session | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 05/08/2023 | 04/26/2023 | 05/01/2023 | 05/04/2023 | 05/08/2023 | 06/23/2023 |
| Summer 2 | 06/26/2023 | 06/14/2023 | 06/19/2023 | 06/22/2023 | 06/26/2023 | 08/11/2023 |
| Fall 1 | 08/21/2023 | 08/09/2023 | 08/14/2023 | 08/18/2023 | 08/21/2023 | 10/06/2023 |
| Fall 2 | 10/18/2023 | 10/05/2023 | 10/10/2023 | 10/13/2023 | 10/18/2023 | 12/08/2023 |
| Spring 1 | 01/08/2024 | 01/02/2024 | 01/04/2024 | 01/05/2024 | 01/08/2024 | 02/23/202$ |
| Spring 2 | 03/11/2024 | 02/29/2024 | 03/04/2024 | 03/08/2024 | 03/11/2024 | 04/26/2024 |
Credit for prior learning acknowledges your experiences and can save you time and money on your degree.
You might be closer to graduation than you think!
Ready to take the next step toward earning your degree online from Northern Kentucky University?
Admissions
Discover what you need to know before applying
The admission process is the first step toward earning your B.S. in Business Administration – Marketing online. Please reach out to one of our enrollment specialists if you have questions. Requirements for admission to this program include:
View full admission requirements
B.S.B.A. – Marketing Online Admission Requirements
The B.S. in Business Administration – Marketing online is a selective admission program. B.S.B.A. students enter as pre-majors prior to earning full admission. You must submit a $40 application fee plus meet the following requirements:
- B.S.B.A. pre-majors must complete six designated selective admission courses (ACC 200, ACC 201, BUS 230, ECO 200, ECO 201, and MKT 205—or approved equivalents if transferring)in the B.S.B.A. Business Core with a grade of C- or higher and earn an overall NKU GPA of 2.5 or higher to be admitted into any B.S.B.A. major
- All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the B.S.B.A. major
- Complete online application and pay $40 non-refundable application fee
- If you are an NKU alumni or active/veteran military member, your application fee will be waived. Simply submit the online application without payment of the application fee. The fee will be waived when your credentials are verified. No further action is required.
- Students who are 21 years of age or older or who will be turning 21 years of age during the semester they are admitted, are exempt from completion of the PCC and admission standards. These applicants are eligible to declare a non-selective major of choice and are encouraged to take placement test in English, Reading and Mathematics.
- ACT or SAT exam scores:
- Required ACT scores:
18 (English, math, reading) - Required SAT scores:
Prior to March 2016: 430 (math, writing); 450 (critical reading)
March 2016 to present: 480 (evidence-based reading and writing); 470 (math)
- Required ACT scores:
Official documents may be mailed or emailed to:
Northern Kentucky UniversityOffice of Admissions
Lucas Administrative Center
400 Nunn Drive
Highland Heights, KY 41099
Have a question? Call us at 800-985-7215.
Courses
Take a look at the online Bachelor of Science in Business Administration – Marketing classes
For the B.S. in Business Administration – Marketing online, students must complete 120 credit hours, including 50 business core credit hours, 18 marketing core credit hours, 6 major elective credit hours, 9 free elective credit hours, and 37 general education credit hours. Consult with your academic advisor to devise an individual degree plan and to get answers to questions about required and elective courses.
Students must take the following courses:
ACC 200: Principles of Accounting I – Financial
Duration: 7 weeks | Credit Hours: 3
This course covers the measurement of business transactions through the accounting cycle and communication of results to external parties through the preparation of the income statement, statement of shareholders' equity, balance sheet, and the statement of cash flows. Financial statement analysis is covered, as well as GAAP-based measurement (valuation) of cash, receivables, inventory, long-term assets, current and long-term liabilities, and stockholders' equity. Prerequisites: sophomore standing; completion of one college level mathematics course; completion of computer competence requirement as determined by student's major, or completion of BIS 101 or INF 101. Corequisite: ACC 200L.
ACC 201: Principles of Accounting II – Managerial
Duration: 7 weeks | Credit Hours: 3
This course examines management’s use of accounting information for decision-making and planning; is an introduction to management accounting terms and concepts. Elements of product costing; assessment of various costing systems such as actual, normal, and standard costing, and variable versus absorption costing is covered. Various topics such as outsourcing decisions, maximizing constraints, cost-volume-profit analysis, cost function estimation, activity-based costing, and management’s preparation and use of budgets and analysis of variances is also covered. Prerequisites: ACC 200 and sophomore standing.
BUS 230: Legal Environment of Business
Duration: 7 weeks | Credit Hours: 3
Concepts in legal environment; ethical considerations in business decisions; broad overview of judicial process, legal systems, contracts, torts, environmental and international issues, employment law, and consumer protection. Prerequisite: sophomore standing.
ECO 200: Principles of Macroeconomics
Duration: 7 weeks | Credit Hours: 3
Course covers introductory macroeconomics; national income and employment; economic growth, business cycles and inflation; economic role of government; role of money and banking system; international trade. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.
ECO 201: Principles of Microeconomics
Duration: 7 weeks | Credit Hours: 3
This course examines individual market behavior in a capitalistic economy; role of supply and demand in determination of value and resource allocation; monopoly and its regulation; problems of economic growth; population growth, and environment. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.
MKT 205: Principles of Marketing
Duration: 7 weeks | Credit Hours: 3
This course covers the flow of goods from producer to consumer; demand-stimulated and demand-fulfilling activities of business enterprises; marketing concepts and systems analysis. Prerequisite: sophomore standing.
ACC 200L: Financial Accounting Lab
Duration: 7 weeks | Credit Hours: 1
This is a lab to accompany ACC 200, including an Excel project. Corequisite: ACC 200.
BIS 300: Management Information Systems
Duration: 7 weeks | Credit Hours: 3
This course covers the principles of Management Information Systems and is designed to introduce students to the fundamentals of MIS and to apply problem-solving skills in Excel, Access, and Web development. Prerequisites: junior standing, STA 212 or STA 205 or STA 250 or BIS 275 and demonstrated competency in Word, Excel and PowerPoint, e.g., completion of INF 101 or equivalent transfer work or placement.
BIS 380: Quantitative Analysis with Excel
Duration: 7 weeks | Credit Hours: 1
Business decisions require the basic skills of analyzing data to understand the problem more completely and to produce better answers. The business environment uses tools and techniques to accomplish this analysis. This course is designed to introduce students to those tools and techniques and how they can be automated. Prerequisites: BIS 300; STA 205 or STA 212, or STA 250.
Duration: 7 weeks | Credit Hours: 1
This course develops business professionalism and prepares students for successful internship and career employment interviews. It prepares students to leverage their accomplishments and academic preparation in creating and maintaining professional, career-oriented resumes. Prerequisites: a declared pre-major or major within the Haile/US Bank College of Business or Business Information Systems in the College of Informatics; completion of 40 semester credit hours. Students should complete BUS 201 before the completion of 75 semester credit hours.
BUS 330: Ethics: Managerial Decision-Making
Duration: 7 weeks | Credit Hours: 3
This course examines the application of ethics to decision-making in business; case method, discussion, and presentations. Prerequisites: BUS 230 and junior standing.
ECO 305: Foundations of International Business
Duration: 7 weeks | Credit Hours: 3
This course examines the challenges and opportunities of international business; survey and analysis of political, economic, social, cultural, and ethical differences among people who affect international business; survey of trade theory and global and financial institutions that affect trade. Prerequisite: ECO 200.
FIN 305: Principles of Finance
Duration: 7 weeks | Credit Hours: 3
This course covers the basic concepts in finance including security markets, interest rates, taxes, risk analysis, time value of money, security valuation, short-term financial planning, capital budgeting, and capital structure. Prerequisites: ACC 200 and ACC 201, STA 205 or STA 212, and junior standing.
Duration: 7 weeks | Credit Hours: 3
This course covers linear functions, matrix algebra, linear programming, and probability. Emphasis on applications to business. General Education Credit: Mathematics. Prerequisite: C- or better in MAT 109 or placement.
MGT 300: Behavior in Organizations: Understanding Organizational Life
Duration: 7 weeks | Credit Hours: 3
This course is an overview of the complex organizational, group, and individual processes constituting the internal environment of contemporary business organizations; understanding the dynamics and learning the concepts, theories, processes, and skills suggested by research to underlie effective planning, organizing, interacting, and controlling. Prerequisite: junior standing.
MGT 305: Operations Management in Business
Duration: 7 weeks | Credit Hours: 3
This course examines concepts of operations in production and service organizations; application of quantitative and qualitative techniques to quality, human resources, forecasting, inventory, and process improvement problems. Prerequisites: MAT 114 and STA 205 or STA 212; junior standing.
Duration: 7 weeks | Credit Hours: 3
This course covers the application of theoretical knowledge to a wide variety of business situations; development of top management viewpoint in developing and assessing corporate strategy; case method and classroom presentations. Recommended to be taken during the last 18 semester hours of business coursework. Prerequisites: MGT 300, FIN 305, MGT 305, MKT 205 or MKT 305, senior standing, and open only to students certified as majoring in business disciplines.
STA 205: Introduction to Statistical Methods
Duration: 7 weeks | Credit Hours: 3
Graphical descriptive measures; numerical descriptive measures; probability; hypothesis testing, estimation; analysis of variance; chi-square; regression; analysis by means of statistical software.
Students must take the following courses:
Duration: 7 weeks | Credit Hours: 3
This course is designed to introduce students to the analytical, financial, communications, and decision-making skills and development of the technical competencies needed to succeed as a marketing professional.
MKT 308: Marketing and the Digital Age
Duration: 7 weeks | Credit Hours: 3
Students explore how to design, manage, and coordinate effective marketing and promotion programs using different marketing communication tools.
Duration: 7 weeks | Credit Hours: 3
Students are exposed to strategies, theories, and personal skills involved in processes used to manage and build customer relationships and gain an appreciation for the role of customer value in marketing.
MKT 320: Applied Consumer Behavior
Duration: 7 weeks | Credit Hours: 3
Focuses on examining different types of consumers and their decision making processes, experiences and satisfactions in the marketplace. Emphasis is placed on factors that influence how consumers think, feel, and act.
Duration: 7 weeks | Credit Hours: 3
Introduction to the role of research in marketing decision making including defining marketing research problems and objectives, research designs and methodologies, primary and secondary data collection, sampling techniques, data analysis, and data reporting.
MKT 480: Strategic Decision Making in Marketing
Duration: 7 weeks | Credit Hours: 3
Decision making related to objectives in performing marketing functions; adjustment of goods and services to consumer demand; simulated competition and case methodology. Open only to students certified as majoring in business or by consent of instructor.
Students must choose two of the following courses.
MKT 307: Delivering and Communicating Value
Duration: 7 weeks | Credit Hours: 3
Retail sub-channel of distribution; role of retailing in meeting consumer and producer needs in distribution; distribution cost analysis at retail level; merchandising, promotion, and control.
MKT 333: Global and Cultural Issues in Marketing
Duration: 7 weeks | Credit Hours: 3
Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors.
MKT 370: Social and Digital Marketing
Duration: 7 weeks | Credit Hours: 3
Focuses on social media tools and analytics used by marketers to communicate with and create value for targeted audiences. Students learn how to: 1) explore the possibilities and limitations of various social media; 2) apply and integrate social media tools into marketing strategies; and 3) evaluate the effectiveness of different social media campaigns in achieving organizational goals.
Students must take 9 credit hours of free electives. Remember, some of these may have to be at the 300/400 level to reach the required 45 total hours of 300+ coursework for graduation.
Students must take 37 credit hours of general education courses, selected from the following categories. Note: Some general education courses may be part of the major/minor/focus requirements. If so, those courses may be used to count for both general education and the major/minor/focus.
- General Education Courses:
- Communication; Written (3 credits)
- Communication; Written II (3 credits)
- Communication; Oral (3 credits)
- Scientific and Quantitative Inquiry
- Mathematics and Statistics (3 credits)
- Scientific and Quantitative Inquiry
- Natural Sciences with lab (4 credits)
- Scientific and Quantitative Inquiry
- Natural Sciences without lab (3 credits)
- Self and Society
- Cultural Pluralism (3 credits)
- Self and Society
- Individual and Society (3 credits)
- Self and Society
- Individual and Society (3 credits)
- Culture and Creativity (3 credits)
- Culture and Creativity (3 credits)
- Global Viewpoints (3 credits)
Online Undergraduate Program Advantages
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