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Bachelor of Science in Business Administration – Marketing Online

Complete Coursework: Varies Credit Hours: 120 Tuition: $441 per credit hour

Overview


Bachelor of Science in Business Administration – Marketing Online

The 100% online Bachelor of Science in Business Administration – Marketing program at Northern Kentucky University is designed to teach you how to make decisions about product, price, marketing communications, and distribution so that the customer chooses your company over the competition.

For any organization to prosper in today's hyper-competitive global business environment, it must adopt a market orientation as its guiding business philosophy. Being market oriented means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers.

Marketers are literally the interface between the organization and its customers—this career is about strategically creating and managing these relationships. Potential career paths include:

  • Advertising
  • Brand management
  • Communications
  • Customer relations
  • Digital and social media
  • Logistics
  • Marketing manager
  • Product management
  • Research
  • Sales

Courses

In order to earn the Bachelor of Science in Business Administration – Marketing online, students must complete 120 credit hours, including 50 business core credit hours, 18 required core credit hours, six credit hours of major electives, nine credit hours of free electives, and 37 general education credit hours. All courses are seven weeks in length.

To see the full list of our BSBA – Marketing online courses, view courses.

Admissions

Applicants for the Bachelor of Science in Business Administration – Marketing online degree program enter as pre-majors prior to earning full admission to the major. BSBA pre-majors must complete six designated selective admission courses in the BSBA Business Core with a grade of C- or higher and earn an overall NKU GPA of 2.5 or higher to be admitted into any BSBA major. All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the BSBA major.

To learn more about BSBA – Marketing online admission requirements, view admissions.

Tuition

Tuition for the Bachelor of Science in Business Administration – Marketing online degree program is $441 per credit hour, which includes all required fees. The application fee is $40. Tuition is the same for students living inside or outside Kentucky and can be paid by the course.

To learn more about BSBA – Marketing online tuition, view tuition.

Calendar

With multiple start dates each year, the Bachelor of Science in Business Administration – Marketing online degree program is convenient and accessible. After selecting the desired start date, students should consider deadlines for completing an application, turning in all required documentation, registering for classes, and paying tuition.

To see the full calendar of upcoming start dates for the BSBA – Marketing online, view calendar.

Also available:

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Courses


For the Bachelor of Science in Business Administration – Marketing online, students must complete 120 credit hours, including 50 business core credit hours, 18 required core credit hours, six credit hours of major electives, nine credit hours of free electives, and 37 general education credit hours. Students should consult with their academic advisor to devise their individual degree plan and to answer any questions about required and elective courses.

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Students must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the measurement of business transactions through the accounting cycle and communication of results to external parties through the preparation of the income statement, statement of shareholders' equity, balance sheet, and the statement of cash flows. Financial statement analysis is covered, as well as GAAP-based measurement (valuation) of cash, receivables, inventory, long-term assets, current and long-term liabilities, and stockholders' equity. Prerequisites: sophomore standing; completion of one college level mathematics course; completion of computer competence requirement as determined by student's major, or completion of BIS 101 or INF 101. Corequisite: ACC 200L.

Duration: 7 weeks   |   Credit Hours: 3

This course examines management’s use of accounting information for decision-making and planning; is an introduction to management accounting terms and concepts. Elements of product costing; assessment of various costing systems such as actual, normal, and standard costing, and variable versus absorption costing is covered. Various topics such as outsourcing decisions, maximizing constraints, cost-volume-profit analysis, cost function estimation, activity-based costing, and management’s preparation and use of budgets and analysis of variances is also covered. Prerequisites: ACC 200 and sophomore standing.

Duration: 7 weeks   |   Credit Hours: 3

Concepts in legal environment; ethical considerations in business decisions; broad overview of judicial process, legal systems, contracts, torts, environmental and international issues, employment law, and consumer protection. Prerequisite: sophomore standing.

Duration: 7 weeks   |   Credit Hours: 3

Course covers introductory macroeconomics; national income and employment; economic growth, business cycles and inflation; economic role of government; role of money and banking system; international trade. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.

Duration: 7 weeks   |   Credit Hours: 3

This course examines individual market behavior in a capitalistic economy; role of supply and demand in determination of value and resource allocation; monopoly and its regulation; problems of economic growth; population growth, and environment. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the flow of goods from producer to consumer; demand-stimulated and demand-fulfilling activities of business enterprises; marketing concepts and systems analysis. Prerequisite: sophomore standing.

Duration: 7 weeks   |   Credit Hours: 1

This is a lab to accompany ACC 200, including an Excel project. Corequisite: ACC 200.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the principles of Management Information Systems and is designed to introduce students to the fundamentals of MIS and to apply problem-solving skills in Excel, Access, and Web development. Prerequisites: junior standing, STA 212 or STA 205 or STA 250 or BIS 275 and demonstrated competency in Word, Excel and PowerPoint, e.g., completion of INF 101 or equivalent transfer work or placement.

Duration: 7 weeks   |   Credit Hours: 1

Business decisions require the basic skills of analyzing data to understand the problem more completely and to produce better answers. The business environment uses tools and techniques to accomplish this analysis. This course is designed to introduce students to those tools and techniques and how they can be automated. Prerequisites: BIS 300; STA 205 or STA 212, or STA 250.

Duration: 7 weeks   |   Credit Hours: 1

This course develops business professionalism and prepares students for successful internship and career employment interviews. It prepares students to leverage their accomplishments and academic preparation in creating and maintaining professional, career-oriented resumes. Prerequisites: a declared pre-major or major within the Haile/US Bank College of Business or Business Information Systems in the College of Informatics; completion of 40 semester credit hours. Students should complete BUS 201 before the completion of 75 semester credit hours.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the application of ethics to decision-making in business; case method, discussion, and presentations. Prerequisites: BUS 230 and junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the challenges and opportunities of international business; survey and analysis of political, economic, social, cultural, and ethical differences among people who affect international business; survey of trade theory and global and financial institutions that affect trade. Prerequisite: ECO 200.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the basic concepts in finance including security markets, interest rates, taxes, risk analysis, time value of money, security valuation, short-term financial planning, capital budgeting, and capital structure. Prerequisites: ACC 200 and ACC 201, STA 205 or STA 212, and junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course covers linear functions, matrix algebra, linear programming, and probability. Emphasis on applications to business. General Education Credit: Mathematics. Prerequisite: C- or better in MAT 109 or placement.

Duration: 7 weeks   |   Credit Hours: 3

This course is an overview of the complex organizational, group, and individual processes constituting the internal environment of contemporary business organizations; understanding the dynamics and learning the concepts, theories, processes, and skills suggested by research to underlie effective planning, organizing, interacting, and controlling. Prerequisite: junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course examines concepts of operations in production and service organizations; application of quantitative and qualitative techniques to quality, human resources, forecasting, inventory, and process improvement problems. Prerequisites: MAT 114 and STA 205 or STA 212; junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the application of theoretical knowledge to a wide variety of business situations; development of top management viewpoint in developing and assessing corporate strategy; case method and classroom presentations. Recommended to be taken during the last 18 semester hours of business coursework. Prerequisites: MGT 300, FIN 305, MGT 305, MKT 205 or MKT 305, senior standing, and open only to students certified as majoring in business disciplines.

Duration: 7 weeks   |   Credit Hours: 3

Graphical descriptive measures; numerical descriptive measures; probability; hypothesis testing, estimation; analysis of variance; chi-square; regression; analysis by means of statistical software.

Students must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course is designed to introduce students to the analytical, financial, communications, and decision-making skills and development of the technical competencies needed to succeed as a marketing professional.

Duration: 7 weeks   |   Credit Hours: 3

Students explore how to design, manage, and coordinate effective marketing and promotion programs using different marketing communication tools.

Duration: 7 weeks   |   Credit Hours: 3

Students are exposed to strategies, theories, and personal skills involved in processes used to manage and build customer relationships and gain an appreciation for the role of customer value in marketing.

Duration: 7 weeks   |   Credit Hours: 3

Focuses on examining different types of consumers and their decision making processes, experiences and satisfactions in the marketplace. Emphasis is placed on factors that influence how consumers think, feel, and act.

Duration: 7 weeks   |   Credit Hours: 3

Introduction to the role of research in marketing decision making including defining marketing research problems and objectives, research designs and methodologies, primary and secondary data collection, sampling techniques, data analysis, and data reporting.

Duration: 7 weeks   |   Credit Hours: 3

Decision making related to objectives in performing marketing functions; adjustment of goods and services to consumer demand; simulated competition and case methodology. Open only to students certified as majoring in business or by consent of instructor.

Students must choose two of the following courses.

Duration: 7 weeks   |   Credit Hours: 3

Retail sub-channel of distribution; role of retailing in meeting consumer and producer needs in distribution; distribution cost analysis at retail level; merchandising, promotion, and control.

Duration: 7 weeks   |   Credit Hours: 3

Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors.

Duration: 7 weeks   |   Credit Hours: 3

Focuses on social media tools and analytics used by marketers to communicate with and create value for targeted audiences. Students learn how to: 1) explore the possibilities and limitations of various social media; 2) apply and integrate social media tools into marketing strategies; and 3) evaluate the effectiveness of different social media campaigns in achieving organizational goals.

Students must take nine credit hours of free electives. Remember, some of these may have to be at the 300/400 level to reach the required 45 total hours of 300+ work for graduation.

Students must take 37 credit hours of general education courses, selected from the following categories. Note, some general education courses may be part of the major/minor/focus requirements. If so, those courses may be used to count for both general education and the major/minor/focus.

  • General Education Courses:
    • Communication; Written (3)
    • Communication; Written II (3)
    • Communication; Oral (3)
    • Scientific and Quantitative Inquiry;
  • Mathematics and Statistics (3)
    • Scientific and Quantitative Inquiry;
  • Natural Sciences with lab (4)
    • Scientific and Quantitative Inquiry;
  • Natural Sciences without lab (3)
    • Self and Society;
  • Cultural Pluralism (3)
    • Self and Society;
  • Individual and Society (3)
    • Self and Society;
  • Individual and Society (3)
  • Culture and Creativity (3)
  • Culture and Creativity (3)
  • Global Viewpoints (3)
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Admissions


Let's get started! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for the Bachelor of Science in Business Administration – Marketing online program, along with information on required documentation.

BSBA – Marketing Online Requirements

The BSBA is a selective admission program. All BSBA students enter as pre-majors prior to earning full admission to their major. Students must submit a $40 application fee.

  • BSBA pre-majors must complete six designated selective admission courses (ACC 200, ACC 201, BUS 230, ECO 200, ECO 201, and MKT 205, or approved equivalents if transferring) in the BSBA Business Core with a grade of C- or better and earn an overall NKU GPA of 2.5 or better to be admitted into any BSBA major.
  • All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the BSBA major. Applicants must submit a $40 application fee.
  • Adult learners who are 21 years and older may submit ACCUPLACER or COMPASS scores to be considered for admissions.
  • Required ACT scores for undergraduate admission: 18 (English, math, reading). Required SAT scores for undergraduate admission: (prior to March 2016) 430 (math and writing subscores), 450 (critical reading), or (March 2016 forward) 23.5 (math), and 25 (reading, writing, and language).

If you need to submit official documents by mail, send them to:

NKU Office of Admissions
Lucas Administrative Center
400 Nunn Drive
Highland Heights, KY 41099

Have a question? Call us at 800-985-7215 800-985-7215.

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Tuition


Tuition for students pursuing a Bachelor of Science in Business Administration – Marketing online is $441 per credit hour. Tuition is the same for in-state and out-of-state students. All fees are included in the total tuition cost.

Tuition is subject to change at any time.

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Calendar


For the BSBA – Marketing Online

Session Program Start Date Application Deadline Document Deadline Registration Deadline Payment Deadline Last Class Day
Spring 2 March 12, 2018 February 26, 2018 March 5, 2018 March 7, 2018 March 11, 2018 April 27, 2018
Summer 1 May 7, 2018 April 23, 2018 April 30, 2018 May 2, 2018 May 7, 2018 June 22, 2018
Summer 2 June 25, 2018 June 11, 2018 June 18, 2018 June 20, 2018 June 25, 2018 August 10, 2018
Fall 1 August 20, 2018 August 6, 2018 August 13, 2018 August 15, 2018 August 20, 2018 October 5, 2018
Fall 2 October 17, 2018 October 8, 2018 October 10, 2018 October 12, 2018 October 17, 2018 December 7, 2018
Spring 1 January 14, 2019 January 2, 2019 January 7, 2019 January 9, 2019 January 15, 2019 March 1, 2019
Spring 2 March 18, 2019 March 4, 2019 March 11, 2019 March 13, 2019 March 19, 2019 May 3, 2019
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