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MBA WITH A FOCUS ON MARKETING + INNOVATION THROUGH COMPETITIVE INTELLIGENCE ONLINE

Are you inspired by the thought of putting your ideas and innovations into action with a marketing strategy that drives results? The Marketing and Innovation Through Competitive Intelligence stacks may be the combination that takes your vision from a concept to a successful initiative achievement.

In addition to the essential MBA courses, you will take the following six courses that will prepare you for creating and marketing industry-changing solutions:

  • Ideation to Innovation
  • Marketing Strategy
  • Competitive Intelligence
  • Consumer Behavior and Insights
  • Ideation to Value
  • Marketing Analytics

Within these courses, you will learn skills such as designing an executive level pitch deck, performing research and a competitive audit for advancing innovation, setting and tracking appropriate KPIs, creating and sustaining an innovative marketing strategy, and making strategic decisions based on research and data.

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Combine dual studies into one MBA and explore career opportunities like these:

BUSINESS DEVELOPMENT DIRECTOR

Useful skills for this type of role:

  • Strategic Planning
  • Strategic Sales
  • Sales Management
  • Customer Relationship Management

Average base salary: $109,278*

MARKETING DIRECTOR

Useful skills for this type of role:

  • Strategic Marketing
  • Product Management
  • Thought Leadership
  • Market Strategy

Average base salary: $92,652*

SENIOR BRAND MANAGER

Useful skills for this type of role:

  • Branding
  • Marketing Management
  • Strategic Planning
  • Product Development

Average base salary: $102,853*

SENIOR PRODUCT MANAGER

Useful skills for this type of role:

  • Product Development
  • Business Strategy
  • Agile Development
  • Lifecycle Management

Average base salary: $128,599*

*Average salary for position titles from payscale.com, September 2022. Does not include benefits commission, etc. Dependent on years of experience.

Interested in other stack outcomes for your MBA journey?

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Or call 800-985-7215

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Start your application today!

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