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Want Career Versatility? Get a BSBA

Business administration is an immensely popular area of undergraduate study. The skills and knowledge gained through a business administration degree are applicable to a variety of jobs across multiple industries, facilitating a high level of career versatility.

Northern Kentucky University’s online Bachelor of Science in Business Administration – General Business program is designed to maximize career opportunities. The program’s core coursework provides students with foundational knowledge of business. General education courses and electives help degree candidates further tailor their education to their personal interests and career goals.

What Will I Learn in a BSBA Program?

Through coursework in a BSBA program, you’ll practice quantitative math skills, quantitative reasoning and analysis, often utilizing software such as Excel. You’ll also apply quantitative reasoning through further coursework in finance, accounting, statistical analysis, data analysis, marketing strategy, macroeconomics and other essential business functions.

Business principles, business law and ethics are also core subjects. These lead to further examinations of policy, decision-making, professionalism, culture and diversity. Issues surrounding international business practice are explored as well.

Since business administration involves customer relations and the management of people within organizations, you’ll also study leadership, communication, organizational systems and behavior, conflict resolution and interpersonal skills.

Which Careers Are Available to BSBA Grads?

You can enter into management or marketing, business analytics or finance. Each category includes a wealth of career possibilities. If you’re interested in management, you might become a human resource manager, manufacturing manager, operations manager or sales manager. Human resource managers, for instance, must understand everything from accounting and budgeting to employment law and communication.

Business analytics jobs include operations specialist, management consultant and market research analyst. Marketing, social media management or marketing strategy are also great options for BSBA grads. Marketing strategists apply analytical tools to help their company understand business problems and opportunities. Social media managers must be savvy and up-to-date on understanding the best ways to communicate and persuade the target audience. They must also be capable of determining which metrics matter the most, and how to analyze those metrics.

Why Is the BSBA Widely Applicable?

In short, the heart of a business administration degree is critical thinking. That’s a necessary skill in any line of work.

Your interests may align with a specific career or they may be focused on broadly applicable business practice. Regardless, NKU’s online BSBA in General Business provides you with highly usable knowledge, not to mention the problem-solving skills employers value most.

Learn more about NKU’s BSBA in General Business online program.


Business Administration Information: Why Business Management Degrees Are Great for Versatility

Chron: What Careers With a General Business Degree?

The Guardian: University Subject Profile: Business, Management and Marketing

International Student: Is a Degree in Business Right for You?

U.S. Bureau of Labor Statistics: Management Occupations

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