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Bachelor of Science in Business Administration – General Business Online

The 100% online B.S.B.A. – General program prepares you for professional opportunities in a variety of career paths while you build a strong background in current business management practices.

10/05/23 Next Application Due Date
10/18/23 Start Classes
Now lower tuition to make your undergraduate journey even more affordable! $275 per credit hour with Path to Success Scholarship*

Program Overview

Learn why our online BSBA degree stands out

$275 Per Credit Hour*
120 Credit Hours

Equip yourself with the leadership skills and organizational knowledge that give you an advantage in a competitive workforce by earning your Bachelor of Science in Business Administration – General Business online from NKU. You will graduate this program as a critical thinker ready for management positions with potential for a higher average salary.

Our BSBA degree offers 100% online coursework that gives you the flexibility to balance your studies, work, and life. The rigorous Bachelor of Science in Business Administration core introduces you to principles of marketing, economics, accounting, and finance as well as managerial decision-making, operations management, and more. Featuring 30 hours of electives, the general business focus empowers you to personalize your degree to your goals and interests.

In this online general business program, you will:

  • Be able to analyze risks and opportunities of various business decisions
  • Build strong communication skills
  • Develop the ability to plan, lead, analyze, and problem-solve in business environments
  • Gain a thorough understanding of ethical business practices

Potential careers:

  • Account Executive
  • Operations Manager
  • Customer Service Manager
  • Management Trainee
  • General Manager

The Haile College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Have questions or need more information about our online programs?

Also available:

Northern Kentucky University offers several B.S. in Business Administration programs online to fit your career goals. Learn more about our other online B.S.B.A. programs.


Our budget–friendly tuition can be paid as you go

The B.S. in Business Administration – General online program offers the same affordable, pay-by-the-course tuition to in-state and out-of-state students. Financial aid may be available to students who qualify.

Tuition breakdown:

$275 Per Credit Hour*

View full tuition breakdown

Program Per Credit Hour* University Fee Per Credit Hour** Total Per Credit Hour**
Bachelor of Science in Business Administration $475 $16 $491
With Path to Success Scholarship and Locked-In Tuition* $275 $16 $291

Tuition and fees are subject to change at any time.

*The Path to Success Scholarship with Tuition Lock is available to first-time NKU OnlineA students only; existing students may not participate. The Scholarship is comprised of savings off the original price of $475, for a $275 per-credit-hour tuition rate, bringing the total cost to $291 per credit hour, including the activity fee. The Scholarship cannot be combined with any other offer and is not available for the RN to BSN online program. Students who step out of the program for more than a year (thus requiring a new application) will no longer receive the $275 tuition lock; instead, they must pay the tuition or scholarship rate available at the time of new enrollment. Excludes some program-specific fees that will be divided and assessed by credit hour based on the number of hours taken.

Tuition and fees subject to change at any time.

Award badge

The NKU online B.S.B.A. is ranked among the “Best Undergraduate Business Programs” by U.S. News & World Report (2022)


Learn the important dates

The B.S. in Business Administration – General online program is delivered in a convenient online format with 7-week courses that start six times a year. View the full calendar to see all upcoming dates. When you're ready to get started, be sure to submit your application, registration, documents, and tuition by the corresponding deadlines.

Now Enrolling:

10/05/23 Apply By
10/18/23 Start Classes

View full calendar

Session Program Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
Summer 1 05/08/2023 04/26/2023 05/01/2023 05/04/2023 05/08/2023 06/23/2023
Summer 2 06/26/2023 06/14/2023 06/19/2023 06/22/2023 06/26/2023 08/11/2023
Fall 1 08/21/2023 08/09/2023 08/14/2023 08/18/2023 08/21/2023 10/06/2023
Fall 2 10/18/2023 10/05/2023 10/10/2023 10/13/2023 10/18/2023 12/08/2023
Spring 1 01/08/2024 01/02/2024 01/04/2024 01/05/2024 01/08/2024 02/23/202$
Spring 2 03/11/2024 02/29/2024 03/04/2024 03/08/2024 03/11/2024 04/26/2024

Credit for prior learning acknowledges your experiences and can save you time and money on your degree.

You might be closer to graduation than you think!

Ready to take the next step toward earning your degree online from Northern Kentucky University?


Are you ready to apply? Check our admissions requirements first

The admission process is the first step toward earning your B.S. in Business Administration – General online. Please reach out to one of our enrollment specialists for any questions you might have. Requirements for admission to this program include:

Official transcripts from each college attended
ACT/SAT scores
Online application fee waived for active/veteran military

View full admission requirements

B.S.B.A. – General Online Admission Requirements

The B.S. in Business Administration – General online is a selective admission program. B.S.B.A. students enter as pre-majors prior to earning full admission. You must submit a $40 application fee plus meet the following requirements:

  • B.S.B.A. pre-majors must complete six designated selective admission courses (ACC 200, ACC 201, BUS 230, ECO 200, ECO 201, and MKT 205—or approved equivalents if transferring)in the B.S.B.A. Business Core with a grade of C- or higher and earn an overall NKU GPA of 2.5 or higher to be admitted into any B.S.B.A. major
  • All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the B.S.B.A. major
  • Complete online application and pay $40 non-refundable application fee
    • If you are an NKU alumni or active/veteran military member, your application fee will be waived. Simply submit the online application without payment of the application fee. The fee will be waived when your credentials are verified. No further action is required.
  • Students who are 21 years of age or older or who will be turning 21 years of age during the semester they are admitted, are exempt from completion of the PCC and admission standards. These applicants are eligible to declare a non-selective major of choice and are encouraged to take placement test in English, Reading and Mathematics.
  • ACT or SAT exam scores:
    • Required ACT scores:
      18 (English, math, reading)
    • Required SAT scores:
      Prior to March 2016: 430 (math, writing); 450 (critical reading)
      March 2016 to present: 480 (evidence-based reading and writing); 470 (math)

Official documents may be mailed or emailed to:

Northern Kentucky University
Office of Admissions
Lucas Administrative Center
400 Nunn Drive
Highland Heights, KY 41099

[email protected]

Have a question? Call us at 800-985-7215.


Discover the online Bachelor of Science in Business Administration Curriculum

For the B.S.B.A. – General Business online, you must complete 120 credit hours, including 37 general education credit hours, 50 business core credit hours, 3 general business core credit hours, 18 major elective credit hours, and 12 free elective credit hours. Consult with your academic advisor to devise an individual degree plan and to get answers to questions about required and elective courses.

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Students must take the following courses:

Duration: 7 weeks   |   Credit Hours: 3

This course covers the measurement of business transactions through the accounting cycle and communication of results to external parties through the preparation of the income statement, statement of shareholders' equity, balance sheet, and the statement of cash flows. Financial statement analysis is covered, as well as GAAP-based measurement (valuation) of cash, receivables, inventory, long-term assets, current and long-term liabilities, and stockholders' equity. Prerequisites: sophomore standing; completion of one college level mathematics course; completion of computer competence requirement as determined by student's major, or completion of BIS 101 or INF 101. Corequisite: ACC 200L.

Duration: 7 weeks   |   Credit Hours: 3

This course examines management’s use of accounting information for decision-making and planning; is an introduction to management accounting terms and concepts. Elements of product costing; assessment of various costing systems such as actual, normal, and standard costing, and variable versus absorption costing is covered. Various topics such as outsourcing decisions, maximizing constraints, cost-volume-profit analysis, cost function estimation, activity-based costing, and management’s preparation and use of budgets and analysis of variances is also covered. Prerequisites: ACC 200 and sophomore standing.

Duration: 7 weeks   |   Credit Hours: 3

Concepts in legal environment; ethical considerations in business decisions; broad overview of judicial process, legal systems, contracts, torts, environmental and international issues, employment law, and consumer protection. Prerequisite: sophomore standing.

Duration: 7 weeks   |   Credit Hours: 3

Course covers introductory macroeconomics; national income and employment; economic growth, business cycles and inflation; economic role of government; role of money and banking system; international trade. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.

Duration: 7 weeks   |   Credit Hours: 3

This course examines individual market behavior in a capitalistic economy; role of supply and demand in determination of value and resource allocation; monopoly and its regulation; problems of economic growth; population growth, and environment. General Education Credit: Individual and Society. Prerequisite: completion of one college-level mathematics course.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the flow of goods from producer to consumer; demand-stimulated and demand-fulfilling activities of business enterprises; marketing concepts and systems analysis. Prerequisite: sophomore standing.

Duration: 7 weeks   |   Credit Hours: 1

This is a lab to accompany ACC 200, including an Excel project. Corequisite: ACC 200.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the principles of Management Information Systems and is designed to introduce students to the fundamentals of MIS and to apply problem-solving skills in Excel, Access, and Web development. Prerequisites: junior standing, STA 212 or STA 205 or STA 250 or BIS 275 and demonstrated competency in Word, Excel and PowerPoint, e.g., completion of INF 101 or equivalent transfer work or placement.

Duration: 7 weeks   |   Credit Hours: 1

Business decisions require the basic skills of analyzing data to understand the problem more completely and to produce better answers. The business environment uses tools and techniques to accomplish this analysis. This course is designed to introduce students to those tools and techniques and how they can be automated. Prerequisites: BIS 300; STA 205 or STA 212, or STA 250.

Duration: 7 weeks   |   Credit Hours: 1

This course develops business professionalism and prepares students for successful internship and career employment interviews. It prepares students to leverage their accomplishments and academic preparation in creating and maintaining professional, career-oriented resumes. Prerequisites: a declared pre-major or major within the Haile/US Bank College of Business or Business Information Systems in the College of Informatics; completion of 40 semester credit hours. Students should complete BUS 201 before the completion of 75 semester credit hours.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the application of ethics to decision-making in business; case method, discussion, and presentations. Prerequisites: BUS 230 and junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the challenges and opportunities of international business; survey and analysis of political, economic, social, cultural, and ethical differences among people who affect international business; survey of trade theory and global and financial institutions that affect trade. Prerequisite: ECO 200.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the basic concepts in finance including security markets, interest rates, taxes, risk analysis, time value of money, security valuation, short-term financial planning, capital budgeting, and capital structure. Prerequisites: ACC 200 and ACC 201, STA 205 or STA 212, and junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course covers linear functions, matrix algebra, linear programming, and probability. Emphasis on applications to business. General Education Credit: Mathematics. Prerequisite: C- or better in MAT 109 or placement.

Duration: 7 weeks   |   Credit Hours: 3

This course is an overview of the complex organizational, group, and individual processes constituting the internal environment of contemporary business organizations; understanding the dynamics and learning the concepts, theories, processes, and skills suggested by research to underlie effective planning, organizing, interacting, and controlling. Prerequisite: junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course examines concepts of operations in production and service organizations; application of quantitative and qualitative techniques to quality, human resources, forecasting, inventory, and process improvement problems. Prerequisites: MAT 114 and STA 205 or STA 212; junior standing.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the application of theoretical knowledge to a wide variety of business situations; development of top management viewpoint in developing and assessing corporate strategy; case method and classroom presentations. Recommended to be taken during the last 18 semester hours of business coursework. Prerequisites: MGT 300, FIN 305, MGT 305, MKT 205 or MKT 305, senior standing, and open only to students certified as majoring in business disciplines.

Duration: 7 weeks   |   Credit Hours: 3

Graphical descriptive measures; numerical descriptive measures; probability; hypothesis testing, estimation; analysis of variance; chi-square; regression; analysis by means of statistical software. Not open to students who have completed STA 250 or STA 314. Prerequisites: P in MAT 101 or placement.

Students must take the following course:

Duration: 7 weeks   |   Credit Hours: 3

This course is an introduction to business firms, their organization, functions, and management in the context of global, legal, and ethical environments; business as a setting in which people work, make decisions, and contribute productively to society; management of people, information, and processes to achieve organizational goals. Prerequisite: sophomore standing.

Students must choose 18 credit hours among any 300- or 400-level courses from AACSB-accredited programs with the following prefixes: ACC, BIS, ENTP, FIN, HRM, MGT, MKT, and SPB.

Duration: 7 weeks   |   Credit Hours: 3

This course is an introduction to the Concepts, tools and techniques of Project Management. The goal is to provide the student with a fundamental knowledge of project planning, budgeting, scheduling, work breakdown structures, risk analysis, project monitoring and project control/termination. Group projects, presentations, class discussions and case exercises will provide the vehicle for developing decision- making, communication, interpersonal and leadership skills that are essential for success in the workplace.

Duration: 7 weeks   |   Credit Hours: 3

The skills, knowledge and abilities to negotiate effectively with others are important to managers and employees in all types of organizations; business, governmental, non-profit, healthcare and professional. The purpose of this course is to provide students with the theory, tactics, and practices that will enable them to negotiate successfully and resolve conflicts. Core subjects include negotiation preparation; distributive and integrative bargaining; strategies and tactics; gaining leverage through power and persuasion; and the influences of ethics, gender and culture. In addition to use of mediation and arbitration techniques to resolve conflicts are presented. The course requires students to learn through active participation in negotiation of actual cases.

Duration: 7 weeks   |   Credit Hours: 3

Management of the multinational firm; cross cultural issues; differences in attitudes and behaviors, organizational structure, environmental considerations between domestic and multinational firms; host country subsidiary relations in an international context.

Duration: 7 weeks   |   Credit Hours: 3

Retail sub-channel of distribution; role of retailing in meeting consumer and producer needs in distribution; distribution cost analysis at retail level; merchandising, promotion, and control.

Duration: 7 weeks   |   Credit Hours: 3

Students are exposed to strategies, theories, and personal skills involved in processes used to manage and build customer relationships and gain an appreciation for the role of customer value in marketing.

Duration: 7 weeks   |   Credit Hours: 3

Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors.

Students must take 12 credit hours of free electives. Remember, some of these may have to be at the 300/400 level to reach the required 45 total hours of 300+ coursework for graduation.

Students must take 37 credit hours of general education courses, selected from the following categories. Note: Some general education courses may be part of the major/minor/focus requirements. If so, those courses may be used to count for both general education and the major/minor/focus.

  • General Education Courses:
    • Communication; Written (3 credits)
    • Communication; Written II (3 credits)
    • Communication; Oral (3 credits)
    • Scientific and Quantitative Inquiry
  • Mathematics and Statistics (3 credits)
    • Scientific and Quantitative Inquiry
  • Natural Sciences with lab (4 credits)
    • Scientific and Quantitative Inquiry
  • Natural Sciences without lab (3 credits)
    • Self and Society
  • Cultural Pluralism (3 credits)
    • Self and Society
  • Individual and Society (3 credits)
    • Self and Society
  • Individual and Society (3 credits)
  • Culture and Creativity (3 credits)
  • Culture and Creativity (3 credits)
  • Global Viewpoints (3 credits)

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