Business Articles Page 3

Northern Kentucky University management professor Dr. Sandra Spataro spent more than seven years working in Silicon Valley at Oracle before answering her true calling. “I

Strong writing skills are essential for success in modern business. The Graduate Management Admission Council reports that recruiters around the world name communication as a

Earning a well-respected business degree such as Northern Kentucky University’s online Master of Business Administration (MBA) can demonstrate your qualifications for a job and your

This is the age of data-driven business. Organizations large and small are leveraging insights from data science to optimize operations and drive efficiency, productivity and

COVID-19 has changed the work environment radically. Most businesses have had to shift employees from the traditional office to remote work. While this has caused

Businesses of all sizes and in all industries spend a lot of time, effort and expense trying to gain a competitive advantage. The knowledge and

The Master of Business Administration has been among the most popular graduate degrees in America throughout the 21st century. And now, Master’s Programs Guide places

Ryan Patzwald coaching high school basketball in Alaska. Now that Ryan Patzwald has lived his hoop dreams, he is getting down to business where his

While traditional marketing uses television, billboards, radio and other forms of media to catch the attention of consumers, social media marketing is the process of

Northern Kentucky University welcomes those who have served or are currently serving in the United States Armed Forces. NKU was recently designated as a bronze

After completing 10 years of active duty service in the United States Marine Corps, Craig Platt was ready to get down to business once he

Vince Monks always relied on God’s timing as he kept the faith he would someday return to college to earn a graduate degree. “When I

Brandi Jorden was not short on motivation to return to college after a 10-year hiatus. The Cincinnati native hopes to become an attorney, but she

Traditionally, Master of Business Administration (MBA) programs base admission in part on an applicant’s Graduate Management Admission Test (GMAT) score. However, Northern Kentucky University’s online

The 100% online Master of Business Administration program at Northern Kentucky University empowers future business leaders by allowing them to chart their own academic journey.

Marketing professionals are not tasked solely with gaining consumer attention and influencing customer spending. Being good stewards of marketing funds and budgets is among their

Scott Stanley can’t wait to return to the ice. While earning a Master of Business Administration through the online program at Northern Kentucky University, he

Micah with wife Sarah While the first online course was offered in 1986 on the Electronic University Network, the technology developed through the 1990s and

Conflicts can arise in any environment where people interact. Businesses are no different. While conflict is largely inevitable, a leader’s ability to resolve disagreements quickly

When it comes to long-term projects, fluid teamwork is a must. All members of the team must know their role, understand the goals of the

Content marketing involves the strategic creation and distribution of original content to attract a defined audience, with the end goal of turning that audience into

Demographic targeting allows marketers to reach the right audience. This marketing technique can save a company money by ensuring efficient spending of advertising funds. Demographic

The MBA degree is known for its versatility. MBA programs typically offer foundational knowledge in various aspects of business administration, including finance. All students in

Businesses, organizations and government agencies grow and evolve by planning and executing projects. Ensuring the success of those projects falls to project managers (PM) who

Since 1952 when modern portfolio theory (MPT) was introduced, it has become one of the most popular investing strategies among financial advisors, investment fund managers

How and when patients pay for medical treatments is a top priority for business professionals in the healthcare sector. If you are looking to guide

Mackenzie walks the fairway with her dad, Chuck, serving as her caddie Mackenzie Laumann has no shortage of drive. The former Northern Kentucky University golfer

Interested in doubling your salary? It may take more than asking for a raise. Boosting skills, taking on additional responsibilities, even relocating are just a

Moving up the career ladder takes careful planning. To put yourself in the best position possible for a promotion, start today by evaluating your weak

Anyone considering new career options has probably thought about pay. Job outlook is important as well. Which occupations have the highest growth and how can