Master of Business Administration Online

Earn a respected online MBA designed to give you the knowledge and flexibility to reach new heights in your career or shift to a new one.

Apply by 8/6/25
Start class 8/18/25 Apply Now

Program Overview

Get to know our online MBA program

The 100% online Master of Business Administration program at Northern Kentucky University gives you valuable tools for career advancement while empowering you to tailor your degree to meet your personal and professional goals. Featuring a streamlined admission process, this AACSB-accredited MBA program delivers relevant curriculum in an accelerated online format designed to fuel your ambition.

Select Your MBA Curricula

Make the most out of your MBA experience through our wide selection of curricula offerings. You can choose our General MBA to gain relevant knowledge across a wide range of business disciplines, or opt for the customizable MBA through our stack combinations by mixing and matching courses across subjects. Our MBA advisors will work with you to choose the best MBA option that fits with your career goals. Throughout all coursework, you will learn from real-world practitioners who bring their wealth of experiences back to the classroom to prepare you for today’s business challenges and opportunities.

Find out more about potential careers when you combine stacks. Some of our most popular dual-study options include:

Data Analytics and Finance

Health Care Commercialization and Marketing

Human Resource Management and Legal Studies

Leadership and Global Supply Chain Management

Marketing and Innovation Through Competitive Intelligence

+

Or work with your advisor to select from these options to create your own program:

General

Expand your understanding of core business functions and how they interact, while strengthening leadership, project management, negotiation, and innovation strategy competencies.

General+

Expand your understanding of core business functions and how they interact, while strengthening leadership, project management, negotiation, and innovation strategy competencies.

Cybersecurity

Learn how to lead cybersecurity teams and protect an organization’s most valuable data, with an in-depth understanding of network security, risk management, and cloud computing.

Cybersecurity+

Learn how to lead cybersecurity teams and protect an organization’s most valuable data, with an in-depth understanding of network security, risk management, and cloud computing.

Data Analytics

Understand and apply advanced methodologies to analyze data and produce solutions to complex business challenges.

Data Analytics+

Understand and apply advanced methodologies to analyze data and produce solutions to complex business challenges.

Finance

Understand the principles of finance within a corporate setting. Enhance your knowledge of corporate finance, investments and security analysis, international financial management, and more.

Finance+

Understand the principles of finance within a corporate setting. Enhance your knowledge of corporate finance, investments and security analysis, international financial management, and more.

Global Supply Chain Management

Develop an understanding of global supply chain management, including supply chain design, integration and sustainability, as well as distribution logistics and strategic sourcing/purchasing.

Global Supply Chain Management+

Develop an understanding of global supply chain management, including supply chain design, integration and sustainability, as well as distribution logistics and strategic sourcing/purchasing.

Healthcare Administration

Explore the unique challenges in the healthcare industry and analyze the external factors facing the industry. Understand and apply the tools to effectively manage healthcare organizations.

Healthcare Administration +

Explore the unique challenges in the healthcare industry and analyze the external factors facing the industry. Understand and apply the tools to effectively manage healthcare organizations.

Health Care Commercialization

Prepare to revolutionize the healthcare space by learning how to translate objective research into medical products, services, and procedures that are cost efficient and effective.

Health Care Commercialization+

Prepare to revolutionize the healthcare space by learning how to translate objective research into medical products, services, and procedures that are cost efficient and effective.

Human Resource Management

Gain comprehensive insight into the responsibilities involved in HR management, from talent acquisition through compensation, benefits, training, and development.

Human Resource Management+

Gain comprehensive insight into the responsibilities involved in HR management, from talent acquisition through compensation, benefits, training, and development.

Innovation Through Competitive Intelligence

Broaden your perspective on ideation and innovation strategies, formulating accurate competitive intelligence techniques and finding value for organizations.

Innovation Through Competitive Intelligence +

Broaden your perspective on ideation and innovation strategies, formulating accurate competitive intelligence techniques and finding value for organizations.

Leadership

Explore leadership and organizational change as the key components of effective management. Develop leadership competencies to transform organizations to ensure current and future success.

Leadership+

Explore leadership and organizational change as the key components of effective management. Develop leadership competencies to transform organizations to ensure current and future success.

Legal Studies

Expand your knowledge of legal challenges, especially related to technology and digital commerce. This program is ideal if you want to manage the intersection of the digital world and law.

Legal Studies+

Expand your knowledge of legal challenges, especially related to technology and digital commerce. This program is ideal if you want to manage the intersection of the digital world and law.

Marketing

Evaluate the appropriate elements and develop effective marketing strategies for business decision-making.

Marketing+

Evaluate the appropriate elements and develop effective marketing strategies for business decision-making.

Project Management

Increase productivity and efficiency with a turnkey, practical understanding of project management, from initial resource planning through successful completion and repeatable outcomes.

Project Management+

Increase productivity and efficiency with a turnkey, practical understanding of project management, from initial resource planning through successful completion and repeatable outcomes.

Sales

Develop the expertise to recruit, train, and manage highly effective sales teams. Gain experience with current industry platform tools like Salesforce and HubSpot and advance your ability to craft data-driven sales strategies.

Sales+

Develop the expertise to recruit, train, and manage highly effective sales teams. Gain experience with current industry platform tools like Salesforce and HubSpot and advance your ability to craft data-driven sales strategies.

As a graduate of this MBA program, you will be prepared for higher-level roles in business, such as:

  • Operations Manager
  • Management Analyst
  • Chief Operating Officer
  • Chief Executive Officer
  • Chief Information Officer
As a graduate of this MBA program, you will be prepared for higher-level roles in business, such as:+
  • Operations Manager
  • Management Analyst
  • Chief Operating Officer
  • Chief Executive Officer
  • Chief Information Officer
+

Also available:

Northern Kentucky University offers a variety of Bachelor of Science in Business Administration programs online. View our online business programs.

Total Tuition $17,913
Program Duration As few as 12 months
Credit Hours 33

Accreditation

AACSB logo

The Haile College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Apply Now

Need More Information?

Call 800-985-7215

Call 800-985-7215

Learn Why Our Online MBA is Right for Your Life

If you have internet access, you can earn your MBA–no matter where you are.

MBA Online Program Advantages

See the top 10 reasons why Northern Kentucky University is right for you!

Tuition

Enjoy convenient pay-by-the-course tuition

The Master of Business Administration online program offers the same affordable, pay-by-the-course tuition for in-state and out-of-state students. Financial aid may be available to eligible students.

View additional tuition information+

Program Per Credit Hour Required Fees Total Program with Fees
MBA $520 $ $17,913

Tuition and fees subject to change at any time.

Tuition Breakdown:

Total Tuition $17,913
Per Credit Hour $520
Generic Accreditation

Top-Rated Online MBA Programs

Ranked among the "Best Online MBA Programs" and “Best Online MBA Programs for Veterans” by U.S. News & World Report, 2025

Calendar

Important dates you need to know

The MBA online program is flexible and efficient for busy schedules, with accelerated courses that start multiple times a year. View the calendar to find the best start date for you, and be sure to submit your application, registration, documents and tuition by the corresponding deadlines.

View full calendar  + 

SessionProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment Due
Summer 27/7/256/25/256/30/257/4/257/7/25
Fall 18/18/258/6/258/11/258/15/258/18/25
Fall 29/29/259/17/259/22/259/26/259/29/25
Fall 311/20/2510/29/2511/3/2511/7/2511/10/25

Now enrolling:

Apply Date 8/6/25
Class Starts 8/18/25
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Apply Now

Admissions

Follow our streamlined admission requirements

The admission process is the first step toward earning your MBA degree online.

Admission Requirements:

  • Official transcripts of all coursework from accredited institutions
  • Current resume
  • 2.5 GPA or higher on a 4.0 scale
View all admission requirements +

MBA Online Admission Requirements

A portfolio approach is used in evaluating prospective students for acceptance into the MBA program. Factors considered for admission include:

  • Complete online application and pay $40 non-refundable application fee
    • If you are an NKU alum or active/veteran military member, your application fee will be waived
  • Official transcripts of all undergraduate and graduate (if applicable) coursework from accredited institutions with a minimum undergraduate overall grade point average (GPA) of 2.5
    • Applicants with an undergraduate overall GPA under 3.0 must have three years of professional work experience
  • Current resume
  • International applicants must achieve a TOEFL iBT (or equivalent) score of at least 80 or an IELTS score of at least 6.5; score must be submitted to the NKU Office for International Students and Scholar Services

Official documents may be mailed or emailed to:
NKU Office of Graduate Education
302 Lucas Administrative Center
Highland Heights, KY 41099

[email protected]

Have a question? Call us at 800-985-7215.

Courses

Course details for our Master of Business Administration online program

For the Master of Business Administration online program, students must complete a total of 33 credit hours. These include eight essentials courses (16 credit hours), 12 credit hours of stacks specialization courses, and five credit hours for a capstone project.

Expand All
Students must take the following courses:
Duration: 5 Weeks weeks
Credit Hours: 2
Managing people is a challenge in an increasingly complex and interdependent work context. This course helps prospective managers develop the skills necessary to assess, analyze, and act upon the challenges of managing with people.
Duration: 5 Weeks weeks
Credit Hours: 2
Analytic techniques for decision making; basic financial analysis for managing corporate finances.
Duration: 5 Weeks weeks
Credit Hours: 2
Provides a foundation for understanding accounting concepts. Topics include financial and managerial accounting issues including financial statement analysis, debt versus equity, budgeting, product costing, strategic decision making, corporate social responsibility, and internal control.
Duration: 5 Weeks weeks
Credit Hours: 2
This course prepares students to solve problems faced by mid- and top-level marketing decision-makers, and to understand the consequences of their decisions. A variety of contemporary marketing issues will be studied in depth. May use case methodology and/or client-based projects.
Duration: 5 Weeks weeks
Credit Hours: 2
Looks at the issues of analysis, implementation and evaluation of an organizational strategy. Students are exposed to issues involved in creating and managing the sustainable, high performance enterprise including operational activities such as financing, human resources, R&D, marketing, distribution and customer service.
Duration: 5 Weeks weeks
Credit Hours: 2
Fundamental concepts of management information systems, managerial and organizational principles, and other concepts relevant to MIS. This includes the use of information for decision making, organizational structure of MIS, information resource management, and managing end-user computing. This course is open only to students in the MBA program.
Duration: 5 Weeks weeks
Credit Hours: 2
Survey of the legal system requirements and limitations; political process, constitution, torts, criminal law, ethics, environment, product liability, consumer protection, antitrust, employment and negotiable instruments.
Duration: 5 Weeks weeks
Credit Hours: 2
Introduces concepts and techniques of modern operations and supply chain management. Topics include design and structuring of operating systems, production planning, inventory control, materials requirements planning, project management, facilities layout, quality control, process and job design.
Duration: 7 Weeks weeks
Credit Hours: 3
This course will introduce students to cybersecurity concepts and provide an overview of the field, including both social and technical topics. It provides a broad coverage of authentication, access control, application security, vulnerabilities, malware, risk management, basic cryptographic concepts, social engineering, security policies, and legal and ethical issues in cybersecurity.
Duration: 7 Weeks weeks
Credit Hours: 3
Students will learn web security, security standards-SSL/TLS, and SET, intruders and viruses, PGP and S/MIME for electronic mail security, firewalls, IDS secret key and public/private key cryptography, hashes and message digests, authentication systems (Kerberos), digital signatures and certificates, Kerberos and X.509v3 digital certificates. Hands-on labs and exercises are used to reinforce lectures and provide practical experience.
Duration: 7 Weeks weeks
Credit Hours: 3
Students will learn cloud infrastructure and technologies used in cloud computing. Students will use cloud services (compute, networking, storage) to build IT systems in the cloud. Hands-on labs will show students how to use CLI (Command Line Interface) to manage cloud services.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers the design and development of business intelligence systems (data warehouses and data marts, for example). Dimensional models will be developed and implemented in an enterprise system. Students gain a working knowledge of business intelligence systems with hands on labs and an applied project.
Duration: 7 Weeks weeks
Credit Hours: 3
Business decisions require the basic skills of analyzing data to understand the problem more completely and to produce better answers. Information systems automate these tools and techniques allowing decision makers to get better information quicker. Through hands-on labs and a group project, this course will introduce students to the business analytics process, including problem modeling, tools, and techniques for analysis, and effectively communicating insights.
Duration: 7 Weeks weeks
Credit Hours: 3
This course surveys core concepts and methods for the design, analysis, and visualization of organizational data for business planning and decision-making purposes. Through applied projects, students will be exposed to an integrated set of computer-based business data analytical and visualization tools.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: FIN 605 or department approval. In depth exploration of capital budgeting, dividend analysis, capital structure, risk/return analysis, costs of capital, international aspects of finance, valuation issues, leasing, basic financial forecasting and institutional structures for finance. Component course in MBA Finance Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: FIN 620 or department approval. Introduction to the modern theory and practice of investing. In-depth discussion of risk and rate of return, portfolio theory, valuation of financial claims such as bonds, stocks, and derivative securities, portfolio formation and revision, and portfolio performance monitoring. Component course in MBA Finance Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: FIN 620 or department approval. In-depth exploration of the impact that globalization brings to capital budgeting, dividend analysis, capital structure, risk/return analysis, costs of capital, valuation issues, leasing, basic financial forecasting and institutional structures for finance. Component course in MBA Finance Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: FIN 605 or department approval. In depth exploration of capital budgeting, dividend analysis, capital structure, risk/return analysis, costs of capital, international aspects of finance, valuation issues, leasing, basic financial forecasting and institutional structures for finance. Component course in MBA Finance Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: department approval. Develops a context for ideation through the formulation of new opportunities and the process and identification of strategic options leading to viable strategies. Experiential application of strategies is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack. Prerequisite: MGT 605
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MGT 620 or department approval. Provides a conceptual and practical understanding of the concepts, legal framework, theory, and practice of negotiation and conflict resolution. Includes the research and framing of issues, bargaining strategies, successful tactics, and methods of reaching a settlement. Component course in MBA Leadership Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MGT 620 or department approval. Qualitative and quantitative approaches to structuring projects in multi- functional organizational settings; planning, team development, software, quality improvement, completion; case analysis, internships, and/or term projects to blend theory with practice. Component course in MBA Leadership Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Introduction to the concepts and techniques of global supply chain management and will focus on key operational decisions. Students will be exposed to current topics in how to effectively manage supply chains supply chain design, strategies, integration, and sustainability.
Duration: 5 Weeks weeks
Credit Hours: 2
Pre-req MKT 605. Successful businesses evaluate their various environments and forge sustainable competitive advantages in the marketplace. It is critical to create a long-term strategy that builds, maintains, and ultimately grows market position. This course focuses on the evaluation of extant strategies and the creation and justification of alternative marketing strategies.
Duration: 5 Weeks weeks
Credit Hours: 2
Introduction to the concepts and techniques of global supply chain management and will focus on key operational decisions. Students will be exposed to current topics in how to effectively manage supply chains supply chain design, strategies, integration, and sustainability.
Duration: 5 Weeks weeks
Credit Hours: 2
Explores how purchasing and strategic sourcing can contribute to the organization, by improving the overall supply chain competitiveness and sustainability. Overview of strategic sourcing concepts, techniques and relevant strategies in support of global supply chain optimization.
Duration: 5 Weeks weeks
Credit Hours: 2
Familiarizes students with an overview of Distribution systems and Logistics and their essential role in the design of an overall effective Supply Chain. Distribution strategies and network design considerations are examined. Explores logistics strategies, techniques and approaches with a focus on integration within the overall Supply Chain.
Duration: 5 Weeks weeks
Credit Hours: 2
This course is an overview of the U.S. healthcare system; in-depth analysis of modern and potential future trends evaluation of current status of healthcare system with emphasis on cultural diversity and competency.
Duration: 5 Weeks weeks
Credit Hours: 2
This course covers financial administration processes and payment systems in health care delivery systems. Topics include financial operations, various tools to review and manage comparative data, construct and evaluate budgets, tools to plan, monitor, and manage financial status, allocation of resources, and acquire funds.
Duration: 5 Weeks weeks
Credit Hours: 2
An in-depth study of successful strategic planning and marketing tactics utilized in the field of healthcare. Evaluation of stakeholders, community needs and desires, as well as implementation and evaluation of such methods.
Duration: 5 Weeks weeks
Credit Hours: 2
Study and evaluation of health care law and its interface with the healthcare system and the key players within. Real life ethical dilemmas will be examined with application of various theories and principles that apply.
Duration: 5 Weeks weeks
Credit Hours: 2
This course offers a broad understanding of the human resources management function in health care organizations, especially as it relates to organizational strategy, behavior, and design. Topics include developing a vision, problem solving, and analytical skills essential for harnessing human resources to advance organizational goals in the health care environment.
Duration: 5 Weeks weeks
Credit Hours: 2
Explore healthcare issues, policies and economic factors influenced by technological, social, economic, and political factors; availability of and access to healthcare; social distribution of healthcare; and actions for dealing with healthcare dilemmas. Federal and state regulatory programs and healthcare financing will be examined.
Duration: 7 Weeks weeks
Credit Hours: 3
Unique challenges and limitations imposed by regulatory bodies and other considerations factor into marketing health care related products and services.  This course uses case studies and projects to enable marketing plan development responsive to legal and regulatory constraints, clinical evidence requirements, and reimbursement implications for pricing and product design
Duration: 7 Weeks weeks
Credit Hours: 3
Innovation and entrepreneurship in health care play important roles in advancing disease treatment and improving community health. This course will review successes and failures in product development across a spectrum of health care companies to provide the skills needed to move ideas to market with an increased likelihood of success
Duration: 7 Weeks weeks
Credit Hours: 3
Understanding the roots of words used in medical terminology is critical to success in the health care field. This course focuses on learning word parts, including prefixes, suffixes, and roots, and the combination of these parts to form complex symptomatic, diagnostic, operative, and therapeutic medical terms.
Duration: 7 Weeks weeks
Credit Hours: 3
Advanced operations management approaches to quality; process and productivity improvement in health care organizations; use of case studies, exercises, and/or term projects to show application of management and quantitative concepts.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to health economics focuses on using the tools of microeconomic analysis to understand behavior by consumers, producers and insurers in health care markets. The tools of microeconomic analysis will also be applied to current policy problems, and supported with analyses of publicly available data sources.
Duration: 5 Weeks weeks
Credit Hours: 2
This course is an introduction to effective training and development practices within a human resource management framework. The goal is to help students develop the knowledge of the instructional design model, learning processes, training and development methods, and contemporary perspectives of strategic training and development.
Duration: 5 Weeks weeks
Credit Hours: 2
Introduction to the effective policies and practices of employer compensation and benefits within a human resources management framework. The goal is to provide the student with a fundamental knowledge of the procedures, legislation and strategies for determining compensation and benefit systems in contemporary organizations.
Duration: 5 Weeks weeks
Credit Hours: 2
One of the primary responsibilities of an organization is to hire the best employee for the role. Talent acquisition and management can be a competitive differentiator for the organization. The course will focus on methodology of proper recruiting and selection of the right employee for the position.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: department approval. Develops a context for ideation through the formulation of new opportunities and the process and identification of strategic options leading to viable strategies. Experiential application of strategies is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack. Prerequisite: MGT 605
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MBA 620 or department approval. Moving ideas into action requires gathering data on the market, industry and competitors. Focuses on competitive intelligence data capture, analysis and translation techniques to identify a viable set of strategic options. Experiential application of content knowledge is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MBA 621 or department approval. Validation and refinement of business outcomes through gap analysis, design of critical operating models, sustainable implementation mapping. Covers clearly defined approaches for taking new ideas to successful strategic launches no matter the construct (people, process, product) or level of volatility. Component course in MBA Innovation through Competitive Intelligence Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MGT 605 or department approval. Application of theories of leadership and organizational change to a variety of business organizations; personal assessment and reflection on leadership; planning and implementing of organizational change; use of simulations, cases, and/or projects to blend theory and practice. Component course in MBA Leadership Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MGT 620 or department approval. Provides a conceptual and practical understanding of the concepts, legal framework, theory, and practice of negotiation and conflict resolution. Includes the research and framing of issues, bargaining strategies, successful tactics, and methods of reaching a settlement. Component course in MBA Leadership Stack.
Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisite: MGT 620 or department approval. Qualitative and quantitative approaches to structuring projects in multi- functional organizational settings; planning, team development, software, quality improvement, completion; case analysis, internships, and/or term projects to blend theory with practice. Component course in MBA Leadership Stack.
Duration: 7 Weeks weeks
Credit Hours: 3
As commerce shifts to the Internet and mobile technologies, the law has been forced to adapt to the realities of the e-commerce marketplace. Consumers and businesses buy and sell goods or services through virtual storefronts using digital contracts, paying with digital currency, and, in some cases, resolving disputes online. Meanwhile, blockchain technology has offered new ways to document and to pay for e-commerce transactions through smart contracts and cryptocurrencies, like bitcoin. This course will address e-commerce common and regulatory law, with a special emphasis upon blockchain technology.
Duration: 7 Weeks weeks
Credit Hours: 3
The exponential and infinite proliferation of big data raises both privacy and security issues, as the sensitive information of individuals, organizations, and governments are collected and stored online where it can be hacked or misused without authorization. This course will explore the developing, complex web of laws, national and international, that govern data privacy and cybersecurity. More specifically, it will examine the limitations of the existing legal framework and consider the policy implications of greater regulation of data collection over the Internet and the evolving Internet of Things.
Duration: 7 Weeks weeks
Credit Hours: 3
Today’s world is on the brink of a fourth industrial revolution, the Digital Revolution, with ever-emerging technologies transforming life in the 21st century—connecting billions of people through the internet; improving access to goods and services; and redefining commerce, education, governance, and the workplace.  Over two semesters, students will be introduced to emerging technologies—artificial intelligence, autonomous vehicles, biometrics, blockchain, cryptocurrency, drones, the internet of things (IoT), machine learning, quantum computing, robotics, 3D printing, and virtual and augmented reality—and their impact upon contract, criminal, property, tort and other core areas of the law.
Duration: 7 Weeks weeks
Credit Hours: 3
Today’s world is on the brink of a fourth industrial revolution, the Digital Revolution, with ever-emerging technologies transforming life in the 21st century—connecting billions of people through the internet; improving access to goods and services; and redefining commerce, education, governance, and the workplace. Over two semesters, students will be introduced to emerging technologies—artificial intelligence, autonomous vehicles, biometrics, blockchain, cryptocurrency, drones, the internet of things (IoT), machine learning, quantum computing, robotics, 3D printing, and virtual and augmented reality—and their impact upon contract, criminal, property, tort and other core areas of the law.
Duration: 7 Weeks weeks
Credit Hours: 3
This course focuses upon the legal needs of entrepreneurs and their startups. While successful startups may require help with complex legal drafting and transactions—to obtain financing, issue shares, go public, or sell the company—entrepreneurs and lawyers that represent them require general knowledge of many areas of the law. The course will consider some of the expertise that a lawyer must acquire to counsel startups, explore ways that attorneys can better understand these unique clients and develop a practice to serve them, and introduce entrepreneurs, or those who may want to become entrepreneurs, to legal issues common to creating and running a startup.
Duration: 5 Weeks weeks
Credit Hours: 2
Pre-req MKT 605. Successful businesses evaluate their various environments and forge sustainable competitive advantages in the marketplace. It is critical to create a long-term strategy that builds, maintains, and ultimately grows market position. This course focuses on the evaluation of extant strategies and the creation and justification of alternative marketing strategies.
Duration: 5 Weeks weeks
Credit Hours: 2
Pre-req MKT 620. The primary focus of the course is to explore the consumer path to purchase by studying the physical, physiological, social, and cognitive models and theories of consumer behavior.
Duration: 5 Weeks weeks
Credit Hours: 2
Pre-req MKT 620. To properly design and engage marketing strategies, managers today need to understand the role that big data plays in the marketplace. In this course, you will be provided real-life examples of data and asked to develop and apply the appropriate insights needed to make a business decision.
Duration: 5 Weeks weeks
Credit Hours: 2
Prepares students to initiate a project by learning the processes of creating a Project Charter, understanding resources, the scope of the project, scheduling and estimating costs. It will prepare them to develop the project phases and a communication plan. The students will also review processes of Agile Project Management.
Duration: 5 Weeks weeks
Credit Hours: 2
Prepares students to organize, plan, manage and lead a project. Emphasis on understanding the process of team building, team motivation and ethics. The goal is to increase the student’s probability of success to create a shared vision, to overcome obstacles, and to meet or exceed the customer’s quality specifications.
Duration: 5 Weeks weeks
Credit Hours: 2
Prepares students to establish and implement best practices and maintain standards related to project management such as monitoring and controlling, planning and execution

Students must take the following courses, totaling five credit hours, as part of the MBA practicum.

Duration: 5 Weeks weeks
Credit Hours: 2
Prerequisites: MGT 605, ACC 610, FIN 605, MGT 607, MGT 610, MBI 600, MKT 605, BUS 605. Review and testing on MBA Essentials topics in Finance, Accounting, Management, Marketing, and Operations in preparation for MBA 611.
Duration: 5 Weeks weeks
Credit Hours: 3
Prerequisite: MBA 610. This course is the final part of the MBA capstone. The coursework involves examining a business case with a team. The readings encompass a wide variety of topics covered in the MBA Program.
Duration: 5 Weeks weeks
Credit Hours: 2
This course explores strategic sales principles, customer-centric selling, managing global accounts, and leveraging technology for enhanced performance. Prerequisite: MKT 605.
Duration: 5 Weeks weeks
Credit Hours: 2
This course explores sales strategy based on metrics. Platforms like SalesForce.com, KPI assessment, and data-driven decisions are emphasized, improving sales performance. Prerequisite: MKT 630.
Duration: 5 Weeks weeks
Credit Hours: 2
The course focuses on topics such as building and managing an effective sales force (recruiting, training, motivating, compensating, and retaining), and exploring sales force organization strategies (territory) and systems (CRM). Prerequisite: MKT 630.
Duration: 7 Weeks weeks
Credit Hours: 3
The skills, knowledge and abilities to negotiate effectively with others are important to managers and employees in all types of organizations; business, governmental, non-profit, healthcare and professional. The purpose of this course is to provide students with the theory, tactics, and practices that will enable them to negotiate successfully and resolve conflicts. Core subjects include negotiation preparation; distributive and integrative bargaining; strategies and tactics; gaining leverage through power and persuasion; and the influences of ethics, gender and culture. In addition to use of mediation and arbitration techniques to resolve conflicts are presented. The course requires students to learn through active participation in negotiation of actual cases.

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