MBA WITH A FOCUS ON MARKETING + INNOVATION THROUGH COMPETITIVE INTELLIGENCE ONLINE
Are you inspired by the thought of putting your ideas and innovations into action with a marketing strategy that drives results? The Marketing and Innovation Through Competitive Intelligence stacks may be the combination that takes your vision from a concept to a successful initiative achievement.
In addition to the essential MBA courses, you will take the following six courses that will prepare you for creating and marketing industry-changing solutions:
- Ideation to Innovation
- Marketing Strategy
- Competitive Intelligence
- Consumer Behavior and Insights
- Ideation to Value
- Marketing Analytics
Within these courses, you will learn skills such as designing an executive level pitch deck, performing research and a competitive audit for advancing innovation, setting and tracking appropriate KPIs, creating and sustaining an innovative marketing strategy, and making strategic decisions based on research and data.
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Combine dual studies into one MBA and explore career opportunities like these:
BUSINESS DEVELOPMENT DIRECTOR
Useful skills for this type of role:
- Strategic Planning
- Strategic Sales
- Sales Management
- Customer Relationship Management
Average base salary: $109,278*
MARKETING DIRECTOR
Useful skills for this type of role:
- Strategic Marketing
- Product Management
- Thought Leadership
- Market Strategy
Average base salary: $92,652*
SENIOR BRAND MANAGER
Useful skills for this type of role:
- Branding
- Marketing Management
- Strategic Planning
- Product Development
Average base salary: $102,853*
SENIOR PRODUCT MANAGER
Useful skills for this type of role:
- Product Development
- Business Strategy
- Agile Development
- Lifecycle Management
Average base salary: $128,599*
