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MBA with a Focus on Marketing + Innovation Through Competitive Intelligence Online

Are you inspired by the thought of putting your ideas and innovations into action with a marketing strategy that drives results? The Marketing and Innovation Through Competitive Intelligence stacks may be the combination that takes your vision from a concept to a successful initiative achievement.

In addition to the essential MBA courses, you will take the following six courses that will prepare you for creating and marketing industry-changing solutions:

  • Ideation to Innovation
  • Competitive Intelligence
  • Ideation to Value
  • Marketing Strategy
  • Consumer Behavior and Insights
  • Marketing Analytics

Within these courses, you will learn skills such as designing an executive level pitch deck, performing research and a competitive audit for advancing innovation, setting and tracking appropriate KPIs, creating and sustaining an innovative marketing strategy, and making strategic decisions based on research and data.

Have questions? Fill out this quick form, and an enrollment specialist will reach out to answer them.


Combine Dual Studies Into One MBA and Explore Career Opportunities Like These:

Business Development Director

Useful skills for this type of role:
  • Strategic Planning
  • Strategic Sales
  • Sales Management
  • Customer Relationship Management

Average base salary: $109,278*

Marketing Director

Useful skills for this type of role:
  • Strategic Marketing
  • Product Management
  • Thought Leadership
  • Market Strategy

Average base salary: $92,652*

Senior Brand Manager

Useful skills for this type of role:
  • Branding
  • Marketing Management
  • Strategic Planning
  • Product Development

Average base salary: $102,853*

Senior Product Manager

Useful skills for this type of role:
  • Product Development
  • Business Strategy
  • Agile Development
  • Lifecycle Management

Average base salary: $128,599*

*Average salary for position titles from payscale.com, September 2022. Does not include benefits commission, etc. Dependent on years of experience.


Interested in other stack outcomes for your MBA journey?

View all of our MBA stack options.

Ready to take the next step toward earning your degree online from Northern Kentucky University?

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